Monday, February 26, 2024

latest articles


Navigating the complexities of media monitoring: Strategies for effective brand media...

Philip Odiakose In today's media landscape, the ability to monitor and analyze media coverage is crucial for brands seeking...
HP Nigeria

Why services are vital to the next age of business

Emmanuel Asika, Country Head, HP Nigeria explores how organisations can grow and reinforce their service offerings to sustain a functional IT structure

Entertainment News/Hospitality

Africa’s leading streaming service, Showmax, celebrated its highly anticipated relaunch in style on the evening of Friday, February 9, 2024. The launch event brought together Nollywood heavyweights, reality stars, media executives, and fans for a captivating evening. Hosted by popular media personality Bolanle Olukanni, the event marked a new era of entertainment as the...
Tony. O. Elumelu C.O.N, Founder, Tony Elumelu Foundation (TEF) and Chairman, United Bank for Africa Group (UBA) proposed job creation for the youth, inclusive growth, and gender diversity as priority areas for Africa’s development agenda to achieve peace and stability on the continent.       He said this while speaking on a...


Stakeholders Marketing

Treatise on Influencer Marketing

By Adetola Odusote Mnipr, ArpaThe world around us has changed considerably over the last few years. The arrival of Covid 19 in...
Stakeholders Marketing

Stakeholders marketing

Welcome to this week's edition of BRAND NUGGET WITH TOLA ODUSOTE (Mnipr, arpa) Let’s move away from brand and...
Stakeholders Marketing

Brand equity

Adetola Odusote Mnipr, arpa We all hear it, many of us say it, but not all understand its true...

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