- Noah’s Ark confirms number 1 creative agency with 1 grand prix, 8 gold, 10 silver, 9 bronze
The total of eighteen advertising agencies entered the Lagos Advertising and Ideas Festival otherwise known as LAIF in 2020 with the total of one hundred and thirty four medals harvested, leaving only Streams Media & Communications Network with none.
Apart from Noah’s Ark Communications that came first with one grand prix, eight gold, ten silver and nine bronze, TBWA /Concept came close with three gold, seven silver and six bronze with medal points of ninety six and total points of one hundred and sixteen.
Steve Babaeko’s X3M Ideas, who also doubled as the President of Association of Advertising Agencies of Nigeria came a distant third with one gold, eight silver and nine bronze with total points of one hundred and one.
However, the Nigeria’s leading advertising agency, Noah’s Ark Communications has once again proven its mettle as arguably one of the most creative agencies out of Africa by emerging the Agency of the Year at the 2020 Lagos Advertising & Ideas Festival (LAIF) Awards held in Lagos on Saturday, December 11, 2020.
To emerge victorious, the multi award-winning agency carted home a total of 28 laurels including 1 Grand Prix; 8 Gold, 10 Silver &9 Bronze medals. The Agency won the awards for the creative works for Airtel, PayAttitude, Society For Family Health (SFH) and the Agency’s Democracy Press Ad.
In the nominations shortlist for the award released on Friday by the organizers, Noah’s Ark Communications recorded a total of 52 creative works out of the total 205 representing about 25 per cent of the total shortlisted creative works for the 2020 edition of the awards.
Lagos Advertising & Ideas Festival (LAIF) Awards is the annual event organized by the Advertising Agencies Association of Nigeria (AAAN) aimed at promoting excellence in Advertising and Marketing Communications. The 2020 edition of LAIF Awards themed ‘Grind and Shine’ was held virtually via its website www.laif.com.ng and other social media platforms in compliance with the COVID-19 pandemic regulations.
Speaking on the achievements, the Managing Director/ Chief Creative Officer, Noah’s Ark Communications Limited, Mr. Lanre Adisa, attributed the consistent winning streak of the agency to its resilience and commitment to creative excellence in line with the agency’s mantra that states: “we believe in the supremacy of the ideas; we go wherever the idea takes us.”
Adisa applauded the doggedness of the Noah’s Ark team for always going the extra mile and pushing the limit of creativity to deliver solutions that meet the business needs of the clients using a mix of deep consumer insights, creativity and technical innovation. He also commended the unflinching support and collaborative efforts of the clients to create great works.
“The year 2020 has been a very challenging one for businesses and people all over the world especially with the COVID-19 pandemic.We have been working remotely since April and to end this year as the Agency of the Year with a Grand Prix is absolutely marvellous.” Adisa said.
Also speaking on the exploits of the Agency at the 2020 LAIF, the Executive Creative Director, Noah’s Ark Communications Limited, Mr. Abolaji Alausa, stated that the agency has over the years cemented its place as the leading creative advertising powerhouse having emerged the Agency of the Year 3 times within the last 5 years and winning 3 out of the 5 Grand Prix ever awarded by LAIF Awards.
In the same vein, the Chief Operating Officer, Noah’s Ark Communications Limited, Mr. Ekeno Eyo attributed the success of the Agency to the premium value the company places on its people by providing the much needed enabling environment for creativity to thrive through training and personal development, exposure to global best resource and ensuring their general wellbeing.