By David Griner
It’s not often you find yourself admiring a super inconvenient banking feature, but this time is a worthwhile exception.
BMO Financial, also known as Bank of Montreal, sparked some digital buzz this week by installing a 10-foot-tall ATM in its flagship location, First Canadian Place in Toronto. A message on the towering device made the meaning clear: “The NBA All-Stars Are Coming.”
An official sponsor of this year’s NBA All-Star weekend, the bank created the ATM to be the height of an NBA regulation basketball goal.
The bank’s photos quickly started making the rounds on Reddit, where the ATM generated a huge amount of discussion in the NBA subreddit.
Bad news for those of you who might actually be able to reach the ATM: It doesn’t really dispense money.
The ATM is part of a campaign from FCB Toronto. Check out another shot of the ATM and an ad promoting the sponsorship below:
CREDIT: ADWEEK
