The Nigerian Breweries has re-launched its low-sugar herbal alcoholic drink, Ace Roots.
According to the firm in a statement, the drink is a low-sugar drink that perfectly combines a blend of true African herbs, spices, and fruits with a great kick of alcohol.
It explained that the drink was easy to drink and filtered to give that refreshing herbal enjoyment, stressing that Ace Roots offers all alcoholic beverage drinkers a fine blend of herbal goodness and an accessible taste experience.
“With this re-launch, Ace Roots has a fresh new look in a 45cl bottle and 50cl can. The ‘Big Weekend Experience’ which hosted the relaunch, was a highly anticipated event that brought together music, entertainment, and the latest trends
“The event was a huge party packed with non-stop entertainment by electrifying music artists. Exciting games and surprises are also major highlights of the event,” the statement stated.
The Portfolio Manager at Nigerian Breweries Plc, Sampson Oloche, stated, “We were thrilled to introduce Ace Roots to the Nigerian market. This fresh product reflects our commitment to providing consumers with beverages that not only taste great but also offer functional health benefits. Ace Roots is set to redefine the alcoholic beverage landscape in Nigeria,” Oloche said.
According to Oloche, ‘The ‘Big Weekend Experience’ was a perfect platform to re-introduce Ace Roots to our consumers. This live event would allow them to discover the unique qualities of Ace Roots and embrace the brand’s commitment to providing a delightful and healthier alcoholic beverage option,”
Under the portfolio of Nigerian Breweries Products, Ace Roots was first launched in 2015 and re-entered the market on April 14 through the ‘Big Weekend Experience’ 2.0.
Anozie Egole
