The Advertisers Association of Nigeria (ADVAN) has announced the ADVAN Awards for Marketing Excellence West Africa 2021 -CALL FOR ENTRIES.
The award is scheduled to hold on the 21st of November 2021, at Muson Center, Onikan, Lagos.
The ADVAN Awards for Marketing Excellence are presented to organizations and individuals who have achieved extraordinary success from innovative and effective marketing practices.
Speaking on the objective of the Awards Mrs Ediri Ose-Ediale the association’s Executive Secretary said that through the Awards, ADVAN continues to improve on the quality of Marketing in Nigeria, “The ADVAN Awards is not just a fanfare of awards, but a strategic plan to upscale the business of marketing in Nigeria, this is why the Awards has a thorough evaluation and selection process which is guided by global best practises. The bottom line for us is that winners and even top nominees are a true reflection of marketing excellence and can set an exemplary standard for the industry”
The ADVAN annual awards which hits its 10th Edition, is the most celebrated event in the nation’s Marcoms Industry, the 2021 edition promises to be a most competitive and exciting event as there are over 100 brands ready to showcase their extraordinary talents at business growth.
The Awards continues to evolve in response to new developments in marketing theory and practice, to reflect the growing appreciation of the critical role of marketing as the vital source of value creation for business.
The Categories to be awarded this year include
▪ Brand of the year
▪ Innovation of the year
▪ Campaign of the year
▪ Digital & Social Media Marketing of the year
▪ Legacy Brand of the year
▪ Indigenous Brand of the year
▪ Consumer Promotions
▪ CSR/Social Impact Campaign of the Year
▪ Experiential Campaign of the Year
▪ New Brand/Brand Extension/Revitalization
▪ Brand Manager of the Year
▪ Future Leader of Marketing
▪ Brand Journalism of the year
▪ Public Relations/Corporate Communications Campaign of the year
▪ Outstanding Marketing Professional of the Year
The Brand of the year category, which is the overall winning category, will be crowned ‘Brand of the Year West Africa’