Innovative marketing, media and technology company, Info Digital Africa (ID Africa) has been named Best Digital PR Agency for a second consecutive year by the Nigerian Institute of Public Relations (NIPR) Lagos Chapter.
The award presentation took place at the annual Lagos PR Industry Gala and Awards (LaPRIGA) night, which held at the Grand Ballroom, Civic Center, Ozumba Mbadiwe, Victoria Island, Lagos recently.
According to the Chairman, NIPR Lagos State Chapter, Olusegun McMedal, an extensive industry survey showed ID Africa as an outstanding performer in the professional use of digital media, and is deserving of the honour which is the highest recognition of excellence in public relations practice in Nigeria by individuals, corporate and public organisations.
In his words, “ID Africa is highly rated in proficiency in using new media to engage minds, build relationships and shapen perception on a variety of communications projects that positively impact the brands and bottom lines.
“The agency has consistently raised the bar and continues to challenge the status quo in delivering the best quality of work for clients through smart, innovative creative communication campaigns,” he adds.
Receiving the award, ID Africa CEO, Femi Falodun said, ‘This further encourages us to get even better at creatively deploying digital technology and social tools for Public Relations and Marketing Communications. We truly appreciate the recognition by the Lagos Chapter of NIPR and promise to continue adding value to the industry. This award is dedicated to the talented, hard working women and men of ID Africa, and the wonderful clients that we serve.’
Also recognised for its fantastic work and contribution to the PR industry with the use of new media is ID Africa’s sister company, BHM, a Nigerian media and public relations consultancy which was awarded Best Innovation In PR Practice Award.
In 2015, ID Africa launched the Nigerian Twitter Map, putting together some of the most popular topics that arise everyday on Nigerian Twitter and identifying some of the most prominent voices and notable influencers regularly found creating original content on Twitter.
The agency, in partnership with influencer marketing and content trading platform, Plaqad, has also trained over 150 journalists and bloggers at Social4Media Masterclass over a three year period – first in November 2017 and more recently in September 2019. The two editions of the free digital training event have been facilitated by content and marketing experts such as Ali Baba, M.I Abaga, Frank Donga, Tosin Ajibade of Olorisupergal, Osagie Alonge, SLKomedy, Femi Bakre of Kraks Media, Fu’ad Lawal of Zikoko, Gbemi Olateru-Olagbegi of Beat FM, Princess Abumere of BBC, Ized Uanikhehi of CNN Africa, John Adewusi of Funny Africa and many others.
ID Africa specialises in using cutting-edge innovation and creative storytelling strategies to help individuals, brands and businesses connect with the people they care about, whilst optimizing their influence, growth and revenues online and offline.