Having spent nearly a decade to make up its mind concerning Nigerian market, Alcatel OneTouch, one of the world’s fastest-growing smartphone manufacturers, has finally launched into the Nigerian market and revealed plans to grow the segment.
The company – a brand within international mobile and Internet device maker TCL Communication – has chosen TD Mobile as its distributor for Nigeria as well as Konga and Jumia while yudala deal is underway.
In addition, it has appointed Nick Imudia, a former Nokia management staff as the Regional Director for Alcatel OneTouch, looking after Nigeria and Central Africa. “I’m pleased to be a part of Alcatel OneTouch as it strives to bring the latest mobile innovations to mass market consumers in Nigeria,” said Imudia.
“My mandate is to build the Alcatel OneTouch brand by providing tools that will grow and enrich our Nigerian market. We recognise that every smartphone user needs and deserves a device that offers good performance, beautiful aesthetics and rich functionality. As such, we’ll strive to offer choice, variety and flexibility to consumers irrespective of their budget.”
Imudia brings a wealth of experience from a Nigerian market and mobile industry perspective. His experience in managing sales, marketing, consumer care, logistics, retail execution and developer engagement for a large mobile brand means he is bringing a wide range of knowledge and insight to make Alcatel OneTouch a success in Nigeria.
Imudia will have a local team supporting his drive into the market, as well as the full support of the Alcatel OneTouch Africa team. “My immediate priority will be to give Nigerian consumers, partners, operators and their consumers easy access to our vast range of affordable products,” says Imudia.
“In the mid to long term, we believe we can grow Alcatel OneTouch into a major player in the Nigerian market. We have the brand, the products and the distribution capabilities to grow aggressively in the years to come. ”
TD Mobile, an arm of Technology Distributions Ltd, will help ALCATEL ONETOUCH effectively reach the market with its product portfolio. The company is the foremost distributor of smart mobile devices in the West African sub-region with a wide distribution network and presence in major Nigerian cities.
