The Beer Sectoral Group, a section of the Manufacturers Association of Nigeria, has appointed Hugo Rocha as chairman of the Group with effect from November 1, 2022.

It said in a statement that Rocha replaced former BSG Chairman, Baker Magunda, who retired from his position as Managing Director and Chief Executive Officer of Guinness Nigeria Plc on October, 31 2022.

The statement said BSG is a trade association of beer manufacturers in Nigeria who are members of the Manufacturers Association of Nigeria. Its membership currently comprises of Nigerian Breweries Plc, Guinness Nigeria Plc and International Breweries Plc.

Rocha is the managing director and chief executive officer of International Breweries Plc (a part of the AB InBev Group), and President of AB InBev West Africa.

He had been in the AB InBev Group for 27 years, within which period he had held different leadership roles across general management, sales, process integration and human resources functions in various countries, including Brazil, Dominican Republic, China, Colombia, Argentina and South Africa.

He gained his first degree in mechanical engineering from the Federal University of Paraiba, Brazil, and a master’s degree in business administration from the Sao Paulo Business School, Brazil, and he is Lean Sigma Six Black Belt certified.