Big and Bold Communications, one stop marketing communications agency, has been appointed as the communications agency for ALCATEL ONETOUCH Nigeria.
This appointment will cover working with ALCATEL ONETOUCH Nigeria as it brings the latest mobile innovations to mass market consumers in Nigeria through a comprehensive marketing and retail strategy. This includes hiring of a field marketing team and creating awareness of the brand through various PR and Digital Initiatives.
Jide Adeyemi, Chief Brand Strategist, Big and Bold Communications Limited, said “We are very excited at the opportunity to bring our wealth of experience and professionalism to bear as ALCATEL ONETOUCH introduces it new range of products to the Nigerian customers. ALCATEL ONETOUCH is amongst the top four global mobile brands and we will be working to assist in increasing its market share here in Nigeria to become one of the leading mobile brands. “ALCATEL ONETOUCH has an exciting portfolio of products which are innovative, attractive, feature-rich yet affordable, it is the perfect brand to meet the needs of the diverse Nigerian market.” He added.
Kath Smith, Senior Area Marketing Manager for Africa at ALCATEL ONETOUCH said, “Big and Bold were an obvious choice for ALCATEL ONETOUCH given their vast experience and understanding of the mobile market in Nigeria. We look forward to working with them as we grow the ALCATEL ONETOUCH brand in the marketplace.”
Big and Bold have already successfully managed the launch event at Four
Points by Sheraton, Victoria Island and are on their way to bringing the brand to the retail environment with the latest POS materials
