..Brand As King hold November 15 in Lagos
The organisers of outdoor advertising premier reward system tagged “Brand As King’ award has urged government and practitioners to see the need to nurture, protect and sustain the environment from dreaded global warming and its effects.
The Editor-in-Chief of Billboard World magazine, Maureen Umanah made this known in Lagos when she briefed newsmen on the plan to host the 5th edition of the biannual industry award in Lagos this month.
She said “we are looking at outdoor advertising as a veritable tool to propagate this message. That is why the theme for this year edition is: Out-of-Home Media as a veritable tool in aesthetics and environmental sustainability.”
The 2013 edition of the award was held in Accra, Ghana and he was attended by crème de la crème of the advertising business in Nigeria and Ghana. This year edition will be held in Lagos on November 15, 2015 and it is expected to attract personalities in advertising, banking, entertainment, media and government.
Umanah who debunked speculation that the imitative was a profit making one said “the Brand As King, BAK, instituted by the publication is a corporate social responsibility, CSR initiative aimed at encouraging, motivating and rewarding key industry players and brands that have distinguished themselves and have added immense value to the growth and sustenance of outdoor media business and the Nigerian society at large.’
Chronicling the rewarding of journalists, Umanah said her magazine was the first in Nigeria to have taken such bold step be creating a category for brand journalists and reward the winner with N50,000.
According to her, “It is on record that it was Billboard World magazine that commenced the honouring of brand reporters in the advertising sector. This we did by attracting a cash reward to the best media reporter of the year category of which we have increased from N50,000 to N100,000.”
She however urged brand reporters to submit entry which closes on the 6 of November 2015.
Quick Read
Winners emerge in 2015 Yojus Painting Star Contest
It was an unlocking of creativity and talent as sixty (60) pupils from several schools in Lagos and Port Harcourt gathered to paint, and battle for prizes in the Yojus Painting Star contest themed: ‘Our Beautiful World’, on Saturday, 24th October at the NAN Media Centre, Iganmu. Lagos.
At the second edition of the Yojus Painting Star Contest, three pupils emerged winners in a process which was considered fair and transparent. The winners; Chiziteram Onyia, a primary five pupil from New Fountain School, Amuwo-Odofin emerged first; Iyoha Peculiar of Stee School, Festac came second, while Franc Uche Egbuchilam from Mbari Mbayo School, Jibowu emerged third..
Brand Manager, Yojus Fruit Drink, Foluke Makinde, drew attention to how Yojus as a brand refreshes, explores the colourful and fun loving nature of children and engages their imagination. She explained that one of the ways children love to express themselves is through painting and Ranona has used Yojus Painting Star Contest to help discover talents, get them noticed and rewarded.
Makinde added that: “Yojus will continue to organize this contest and we hope to make it even bigger by extending it to other cities next year”.
One of the judges of the contest, renowned Artist and Art Educator, Ibrahim Ganiyu commended Ranona for instituting the contest and encouraged its continuation.
He expressed his delight at being a part of the event, while also expressing that: “Events like this should be encouraged and repeated. The level of creativity displayed today is amazing; the theme has been well treated; the event is well organized. I had a lot of fun seeing the wonderful things that children can do when empowered with the right tools. This is a contest that should be held at least twice a year to encourage our children become creative thinkers.”
The winning painting by Chiziteram Onyia depicted a beach at sunset, which the judges described as a beautiful work with good space management, fantastic colour combination, creative, neat and with a proper interpretation of the theme.
The elated winners expressed their joy and thanked Yojus for organizing the contest, as they received cheques of cash prizes and gift vouchers of several months’ supply of Yojus fruit drink.
