Agency

Way back on Nov. 7, 2023, there was an article on Forbes about the “Biggest Threat to the Advertising Industry” being ad fraud. Fast-forward to last week, when there were a bunch of stories calling out Forbes for “mistakenly” running a made-for-advertising (MFA) site for many years...

The Shipyard disclosed plans to acquire Fahlgren Mortine for an undisclosed price. Both agencies are based in Columbus, Ohio. Fahlgren Mortine was founded in 1962 as a PR agency and has expanded its offering to include design, customer experience and other services.

At its annual meeting on May 29 Publicis Groupe will ask shareholders to pass a resolution to do away with its two-tiered board set-up in favor of a single board of directors. Under the current two-tiered structure—more common in Europe than the U.S.--the Paris-based...

The South African advertising industry is buzzing with talk of the impending cookiepocalypse (demise of third-party cookies). As data privacy concerns rise, advertisers are scrambling to find alternatives to a model that has long relied on tracking users across the web. This shift marks a seismic change...

In sync with its statutory role of fostering a strong regulatory framework, the Advertising Regulatory Council of Nigeria (ARCON), has brokered a strategic partnership with Nigeria’s leading advertising school, 02 Academy. The new deal is in furtherance of ARCON’s plan to promote professionalism, ethics...

…Clinches diamond for LAMATA’s blue rail launch campaign Chain Reactions Africa once again lived up to its reputation as one of the continent’s leading Public Relations and Integrated Communications consultancies, winning seven awards in the just released list of winners for the 2024 SABRE...

Nigeria’s commercial banking, fintech, and telecommunications sectors have maintained excellent media interactions, marketing, and awareness since the start of 2024 despite the weakening of the Naira against the Dollar and its effect on businesses across the country. These were further enhanced by the remarkable data it gave...

WPP and Google Cloud have announced a collaboration to integrate Google’s Gemini models with WPP Open that will accelerate the global network's generative AI innovation. The announcement was made today, 9 April on the keynote stage at Google Cloud Next, in Las Vegas, US.

The African Public Relations Association (APRA) is scheduled to hold its annual continent-wide conference in Abidjan, the capital city of the Ivory Coast. The annual conference scheduled for May 16, 2024, will be held alongside the prestigious Sabre Awards. The awards recognise Superior Achievement...

Frontline and foremost marketing and communications Amazon, Nkiru Olumide-Ojo, has been appointed a judge for the Sustainable Development Goals (SDGs) Lions, at the 2024 Cannes Lions International Festival of Creativity. The Executive Head Africa Regions Corporate Communications Marketing and Corporate Social Impact of Standard...