Tuesday, March 19, 2024
A media buying firm, Dentsu Agyle Nigeria, has announced plans to organise a business masterclass and symposium exclusively for female students at the University of Lagos in commemoration of International Women’s Day. Themed ‘Women Leading Change: Empowering the Next Generation of Marketing and Creative...
The journey of the most turbulent and divisive times in the Nigerian Marketing Communications Industry started in 2021 with the launch of the Advertising Industry Standard of Practice (AISOP) by the Advertising Practitioners Council of Nigeria (APCON), now The Advertising Regulatory Council of Nigeria (ARCON). APCON had...
Multimedia powerhouse, Paramount Africa continues its unwavering support for African creatives by announcing Oluchi Harrison as the newest addition to MTV Base's Culture Squad. Oluchi Harrison, a broadcaster with an extensive background in the media, boasts of a diverse skill set as a News Anchor, TV &...
By Loyiso TwalaThe year ahead buzzes with talk of trends: Artificial Intelligence (AI), humour, purpose, blockchain, video, gaming, and the inevitable buzzwords. While these hold weight, the industry's true sustainability lies elsewhere: with the power of people. Ultimately, it's people who drive this fascinating...
The Loeries, Africa's and the Middle East's largest brand communications event, is now accepting submissions for 2024.“The Loeries is an organisation that is built on the mission of enhancing creative innovation,” says Loeries CEO, Preetesh Sewraj, “This year we continue this goal through this first step –...
SABC1 has announced that the daily drama Skeem Saam, produced by Peu Communications, achieved a massive historical audience rating of over 3.2 million viewers on Monday, 4 March 2024 when the popular drama debuted in the new timeslot of 19:30.The move to a new timeslot was announced...
The Advertising Regulatory Board (ARB) recently addressed a consumer complaint surrounding a television advertisement promoting the DStv Premiership Soccer League, broadcasted on SuperSport's Channel 200. The ad, featuring a blend of church service and soccer fervor, stirred debate regarding its appropriateness and potential offense to religious sensibilities.
...How Dentsu Nigeria Dominated Advertising Space In 10 Years – Emeka Okeke...Dentsu Nigeria At 10: No compromise on local content promotion, ARCON DG tells advertisers...10th anniversary: ARCON DG, Dentsu CEOs, Clients Hail MediaFuse-Dentsu Nigeria A leading integrated marketing communications network, MediaFuse-Dentsu Nigeria marked a...
Philip Odiakose Out-of-home (OOH) advertising has long been a cornerstone of marketing strategies, offering brands the opportunity to reach consumers in high-traffic locations where they live, work, and play. However, measuring the return on investment (ROI) of OOH campaigns has historically presented challenges due...
In the aftermath of the budget speech, businesses often tighten their purse strings, with marketing budgets frequently being the first to face cuts. However, some experts warn that hastily reducing marketing investment could lead to greater financial losses in the long term, despite short-term savings.