Saturday, November 16, 2019
A prolific writer and communication specialist, Ikem Okuhu has said that Nigeria, all along, has been pretending to brand and rebrand while it has not attained a brand ‘status’. In this interview with 789marketing.ng, Okuhu explained what led him to write Pitch: Debunking Marketing Strongest Myths.   Let's get to...
Marketing and Communications practitioners in Nigeria have been advised on the need to improve the practice and nurture future generations of practitioners by sharing their experiences and documenting them in forms that will be available to the general public. Ikem Okuhu, brand analyst and publisher of the marketing news portal,...
For an umpteenth time, Dangote Group, a Nigerian owned conglomerate has emerged the most valuable brand in Nigeria after the 2019 Top 50 Brand survey, while MTN closely followed as the most valuable multinational and telecommunication brands with Glo coming third in the chart. The top brands and category leaders...
The African Export Import Bank has said that its intervention in the maritime sector in the last 3 years include more than US$500million facilities for the Onne Port expansion in the Onne FTZ, Nigeria, Gabon, Cote D’ivoire, vessel finance for delightering, security patrol of offshore platforms, hotels in Cape...
  One of Nigeria’s leading advertising agencies DDB Lagos has appointed Tunde Dosekun as its new Managing Director. The former Business Development Director takes over from Ikechi Odigbo, who is currently the president Association of Advertising Agencies of Nigeria.   The leading agency announced the change on its social media handle, adding...
Oraimo, a leading premium smart accessories company in Nigeria, has unveiled a legendary musical giant, Innocent Idibia popularly known as 2Face as its first and official brand ambassador amidst pomp and glitz. The unveiling, which took place at The Providence by Mantis in Ikeja GRA, Lagos yesterday Friday, 27 September...
The National Broadcasting Commission (NBC) has sanctioned about 45 broadcasting stations and cautioned producers of the reality television programme, Big Brother Naija (BBN) against broadcasting “unwholesome content” in the country.   The broadcast stations were sanctioned for allegedly breaching NBC’s code.   Director-General of NBC, Mallam Ishaq Kawu disclosed this while addressing a...
Nigeria’s integrated marketing communications agency, SO&U has elevated Mrs. Biodun Adefila from executive director brand management to chief operating officer. The appointment takes immediate effect, the company statement said. Adefila whose previous responsibility was formulation and implementation of strategies for execution of its brand management initiatives will now look after...
Determined to strengthen its position in Africa, and especially in Nigeria, (Africa’s largest economy), WPP, perhaps the biggest marketing communications company globally has partnered Algorithm Media, Nigeria’s fastest growing full-service media independent agency.   According to Seni Adetu, Group CEO at Algorithm Media, the joint venture conforms to the new reform...
Member Agencies of the Experiential Marketing Association of Nigeria (EXMAN) accounted for about N30 billion of the total advertising expenditure in the country which, presently, is estimated at over N120 billion annually.   The figure, conservatively speaking, forms little above 10 percent of overall investments in the Nigerian Integrated Marketing Communications...