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Thursday, June 20, 2024
The chairman of Nigerian Institute Of Relations Abia State Chapter Deacon Felix Olunkwa is missing According to his Wife Dr Mrs Olunkwa, her husband, who went to repair his car at Alaojie Aba yesterday , left the place at about 7pm.
In the bustling world of business, the terms marketing and advertising are often used interchangeably. However, while they share common goals and overlap in many ways, they are distinct disciplines. Understanding the difference between the two, and how they complement each other, is crucial for any business...
The MMA SA is launching the inaugural sub-Saharan Africa Smarties (SSA Smarties) this year, expanding into key markets like Kenya and NigeriaAnnouncing the SSA Smarties, Sarah Utermark, country director of the MMA SA says it is a natural progression. “These are strong innovation tech...
Otis Ojeikhoa, Managing Director / CEO of Brands Optimal has reiterated the power of Experiential Marketing on consumers’ buying decision, saying it creates lasting impact while capturing all the marketing communications mix. He added that even though other practices have their areas of strength,...
.Carat Nigeria dominates media category as Dentsu Nigeria Wins 60 Awards .RedStar, Dentsu OOH make historic debuts with 12 medals .Night Vision Wins Two Medals Dentsu Creative Nigeria has solidified its position as a powerhouse in the marketing...
In recognition of its efforts to enhance the marketing industry, the Advertisers Association of Nigeria (ADVAN) has been honoured with a special award for its brief writing Proogrammeme during the Global Marketer Week in Toronto, organized by the World Federation of Advertisers (WFA). The...
Advertising Regulatory Council of Nigeria (ARCON) has called on advertisers, advertising agencies, and other practitioners in the advertising profession to always vet their creatives in-house as a form of self·regulation before sending them to the regulatory body for vetting. This was disclosed at the...
YouTube introduced a feature tailored for connected TV (CTV) that serves non-skippable assets across an advertiser’s in-stream inventory at its annual Brandcast event, held this week. The ads, Video Reach Campaigns Non-Skip, use Google’s artificial intelligence (AI) to optimize campaigns. Through...
YouTube introduced a feature tailored for connected TV (CTV) that serves non-skippable assets across an advertiser’s in-stream inventory at its annual Brandcast event, held this week. The ads, Video Reach Campaigns Non-Skip, use Google’s artificial intelligence (AI) to optimize campaigns. Through...
...Nigeria's Chain Reactions wins most Awards The campaign worked to help sustain journalism in South Africa amid widespread media closures and job losses during the Covid-19 pandemic. The campaign has since been extended to Nigeria. The Best in Show shortlist also...