Tuesday, March 19, 2024
...How Dentsu Nigeria Dominated Advertising Space In 10 Years – Emeka Okeke...Dentsu Nigeria At 10: No compromise on local content promotion, ARCON DG tells advertisers...10th anniversary: ARCON DG, Dentsu CEOs, Clients Hail MediaFuse-Dentsu Nigeria A leading integrated marketing communications network, MediaFuse-Dentsu Nigeria marked a...
Philip Odiakose Out-of-home (OOH) advertising has long been a cornerstone of marketing strategies, offering brands the opportunity to reach consumers in high-traffic locations where they live, work, and play. However, measuring the return on investment (ROI) of OOH campaigns has historically presented challenges due...
As South Africa gears up for the forthcoming national and provincial elections on 29 May, the Independent Communications Authority of South Africa (Icasa) has released an Amendment to the Regulations Governing National and Provincial Party Elections Broadcasts and Political Advertisements, 2014. This follows consultation...
Business and employment-focused social-media network LinkedIn has launched a Media Planning API, introducing the ability for agency partners to glean data directly from LinkedIn's platform in order to increase ROI and make more accurate and strategic campaign decisions before spending any money from the budget.
An Amazon Prime subscriber is suing the company over its recent decision to insert ads in videos, unless consumers pay an additional $2.99 a month. In a class-action complaint filed late last week in federal court, California resident Wilbert Napoleon alleges that when he...
Publicis Groupe was ranked number one in R3 Worldwide’s tabulation of global new business gains for full-year 2023. The Groupe had net new business revenue of $700 million, up nearly 7% versus 2022. That included $315 million from media pitches and $385 million from...
Music icon Usher headlined this years Super Bowl show with ads costing around $7m. The Super Bowl is one of the most-watched sporting events globally, attracting hundreds of millions of viewers. Advertisers can leverage this massive audience to maximise brand exposure and...
Pitcher Festival of Creativity has announced the collaboration with Godmother, Romania to organize a creative cultural exchange programme with the youths of Romania and the Future Creative Leaders Academy (FCLA). The programme will provide a platform for intensive learning, discovering talents, as well as inspiring and immersing...
The Advertising Regulatory Council of Nigeria (ARCON) has announced ten sweeping reforms that are considered critical to repositioning the Nigerian advertising industry for growth. These areas are professional indemnity for licensed sectoral groups, capital structure and capital working, 45 days payment threshold, use...
The Advertisers Association of Nigeria has expressed outrage at the decision by the Advertising Regulatory Council to impose a N3m vetting fee for advertisements produced outside Nigeria. According to ADVAN President, Osamede Uwubanmwen, who stated this during an exclusive interview with The PUNCH, the...