Saturday, November 16, 2019
Oraimo, a leading premium smart accessories company in Nigeria, has unveiled a legendary musical giant, Innocent Idibia popularly known as 2Face as its first and official brand ambassador amidst pomp and glitz. The unveiling, which took place at The Providence by Mantis in Ikeja GRA, Lagos yesterday Friday, 27 September...
Determined to strengthen its position in Africa, and especially in Nigeria, (Africa’s largest economy), WPP, perhaps the biggest marketing communications company globally has partnered Algorithm Media, Nigeria’s fastest growing full-service media independent agency.   According to Seni Adetu, Group CEO at Algorithm Media, the joint venture conforms to the new reform...
Leo Burnett Lagos, a Humankind company and a leading creative advertising firm has urged brand builders and communicators to discontinue the strategy of building retail across products but people.   Lekan Lawal, the Chief Operating Officer of Leo Burnett Lagos stated this at the recently concluded 2019 Global Africa Forum on...
Stanbic IBTC, a member of the Standard Bank Group, unveils an integrated marketing campaign on its Unstructured Supplementary Service Data (USSD) application, with the dedicated code, *909#.   The *909# USSD string affords customers the opportunity to access wallet and banking services such as (inter and intra bank transfers, airtime purchase,...
last week, 2019, the Goldberg Lager beer brand team led by the Chairman of Nigeria Breweries Plc, Chief Kola Jamodu and accompanied by the Marketing Director, Emmanuel Oriaki, visited the Iga Idugaran palace of the Oba of Lagos, His Majesty, Oba Rilwan Babatunde Akiolu I, to present the newly...
By Zibusiso Mkhwanazi What do clients want the most from us? To help them connect better with mass markets with mass buying power. And one would think that after seven years of having run a wholly black-owned agency like Avatar that the industry would be further down the road with understanding...
Jimi Awosika, VC Troyka Holdings to deliver keynote The Association of Advertising Agencies of Nigeria (AAAN) has concluded plans to hold its rescheduled 46thAnnual General Meeting/Congress at the Orchid Hotel, Lekki/Ajah, Lagos, on 20 and 21 September, 2019. This was announced in a statement signed by AAN Publicity Secretary, Jenkins...
The advertising practitioners’ body otherwise known as Association of Advertising Agencies of Nigeria (AAAN), has rescheduled its 46th annual congress and annual general meeting and it will now hold in Lagos next weekend. It will be recalled that the body abruptly postponed the congress earlier scheduled to hold in Asaba,...
Following on the heels of the successes recorded at the Cannes Lions 2019 Advertising Festivals in France where Steve Babaeko made an impactful global presentation on “The Authentic African story” and his recent listing on the Adweek’s Global Creative 100, Steve Babaeko, Chief Creativity Officer /CEO, X3M Ideas, has...
A slight reshuffling has taken place at Prima Garnet Africa (PGA),one of Nigeria’s leading Advertising Agencies, following the elevation of Mrs Yetunde Adesina to the position of Managing Director and Chief Executive Officer of the business. Yetunde, hitherto, an Executive Director in the Agency replaces the founding CEO of Prima...