Monday, January 25, 2021
COVID-19 pandemic has dealt a deadly blow on advertising spend and when the industry was preparing to resurrect, recession set in. in the interview, Mr. Buchi Johnson, Chief Idea Officer at Lilvera Group, a front-line consultancy firm in West Africa said that any...
Leading Nigerian creative powerhouse, X3M Ideas has commissioned a multi-million Naira Glo fibre optic internet connection for its offices to enhance their business operations going forward. The Lagos agency, took the decision to do this as the reality of Work...
Wins 1 Grand Prix, 8 Gold, 10 Silver &9 Bronze Nigeria’s leading Advertising Agency, Noah’s Ark Communications has once again proven its mettle as arguably one of the most creative agencies out of Africa by emerging the Agency of the...
The Head of Marketing & Communications, FirstBank, Mrs. Folake Ani-Mumuney, Chief Executive Officer Neo Media & Marketing, Ehi Braimah, Ropo Alabi, Chief Executive, Linkpoint and Kayode Olagesin, Chief Executive of Towncrier were among 50 newly inducted members of Advertising Practitioners Council of Nigeria...
As part of effort to recognize the immense contributions of its past leaders who had contributed to the growth of the association and the business of out-home in Nigeria, the Outdoor Advertising Association of Nigeria (OAAN) has concluded plans to honour these leaders...
GODDIE OFOSE Panic is sleeping across the Nigerian integrated marketing communication (imc) industry since the announcement of second recession in five years in Nigeria. Both clients and agencies have begun to restrategize in order to battle the long tough marketing...
Australian Mushrooms has unveiled its new brand platform, Add the Mighty Mushie, via TBWA Sydney. The integrated campaign will appear across paid, earned, and owned media highlighting the unique superfood health benefits of Australian mushrooms in order to increase consideration...
The much-anticipated biography of Nigeria’s foremost marketing communications practitioner and Chairman of Troyka Holdings, Dr Biodun Olusina Shobanjo has been slated for public presentation in Lagos on Thursday, 26 November, 2020. The book titled, The Will To Win: The Story...
One of Nigeria’s brightest advertising eggheads and chief executive officer of Commstrat Association Group, Hakeem Adenekan, has been reportedly passed in the early hour of this morning, Monday November 11th, 2020 in Lagos Nigeria. Adenekan, who started Commstrat in 2002,...
The Association of Advertising Agencies (AAAN) has concluded arrangements to organise its first virtual Lagos Advertising and Ideas Festival (LAIF) Awards. Although the 2020 LAIF awards is the 15th edition in its series, it is the first time the awards will be virtual....