Monday, February 6, 2023
ADvendio has rolled its ad management add-on modules into a single platform called ADvendio ONE to provide a single end-to-end advertising tool. The platform delivers advertising management in Salesforce to publishers, advertisers and agencies, the company says. ADvendio claims to be...
L’Oréal has brought inclusivity to makeup in 2023, with the introduction of the world’s first handheld lipstick applicator designed for people with limited hand and arm mobility. The first is called HAPTA, and it’s due to debut later this year through the Lancôme brand, sold through retail...
In 2022, Ogilvy Africa's Lesso Lessons campaign won a Cannes Gold Lion, four metals at the Loeries including Grand Prix and a gold, and a LIA (London International Awards) bronze - each of these are a first for any agency in East, Central and West Africa. The...
An initial analysis of Netflix’s new ad-supported Basics with Ads plan shows it having driven the streaming service’s highest daily subscription sign-up rate in the U.S. since the start of the pandemic in April 2020 — largely driven by returning subscribers. The $6.99-per-month ad-supported...
While TV viewers still don’t want to see many TV ads in the shows they watch, it's more important for them to see higher forms of “entertaining” advertisements. The desire to see "entertaining" ads scored 60% in a research panel of 1,316 persons 18...
While YouTube remains the most-watched video platform among U.S. kids, TikTok is rapidly gaining both viewership and purchase influence, according to the latest study conducted by Giraffe Insights for Precise TV. The research surveys 2,000 U.S. children ages 2 to 12 and their parents...
Amid the growth of smart TVs with integrated streaming operating systems, TV homes continue to use those TV sets as well as separate set-top-box players -- like Roku and Amazon units -- to access and discover content. New data from Hub Research Entertainment says...
Automakers spent an estimated $336 million on national TV spending in December, down 9.8% from December 2021, according to iSpot.tv. Despite the decrease, December TV ad impressions were up to 31 billion, a 4.2% increase from the same period a year ago.
Netflix has expanded its measurement deal with Nielsen, which now includes TV content program data in the United States. Under the terms of the deal, Netflix will now subscribe to Nielsen’s national TV content measurement and streaming TV data services. In...
Streaming tech company Brightcove has partnered with sell-side ad platform Magnite to help publishers improve revenue for video content. Integrating with the SpringServe ad server will give customers a transparent view of available ad inventory. Marc DeBevoise, CEO of Brightcove, said:...