WPP and Google Cloud have announced a collaboration to integrate Google’s Gemini models with WPP Open that will accelerate the global network's generative AI innovation.
The announcement was made today, 9 April on the keynote stage at Google Cloud Next, in Las Vegas, US.
… As Dentsu Creative, Dentsu Agyle, Dentsu OOH, Dentsu Performance Win Design, Film, Media Categories
Pitcher Festival's Young Professionals Academy has announced that talents from MediaFuse-Dentsu Nigeria’s networks - Dentsu Creative, Dentsu Agyle, Dentsu Performance, and Dentsu Out Of Home - took home top...
Growth sits in the unknown and uncomfortable, and brands must be brave enough to experiment to unlock it. What drives those who keep growing and moving forward? How can brands in South Africa break through?One of the key takeaways for marketers to navigate through the constantly evolving...
French media group Vivendi's Canal+ on Monday made a mandatory offer to buy all the shares of South African broadcaster MultiChoice it does not already own, both companies said.
Canal+, the biggest shareholder in MultiChoice, is offering R125 per share in cash, valuing the...
New York Festivals Advertising Awards (NYF) has announced the 2024 NYF Advertising Awards Shortlist Jury with two from Africa.
The two African jurors are Anthony Eigbe, creative director at X3M Ideas in Nigeria and Roderick Laka, creative group head of Art at Machine: Publicis...
… Demands apology
The Christian Association of Nigeria (CAN) has described as unacceptable and in bad taste, an Easter advert by the Federal Inland Revenue Service (FIRS) titled “Jesus paid your debt, not your taxes.”
The apex Christian body described the...
Last night saw the launch of the eagerly awaited DStv Chasing the Sun 2. It was preceded by DStv’s viral campaign, #SACMAD - South African Crying Men’s Awareness Day.
Since its launch, on 21 March, the Chasing the Sun 2 spoof hit one million...
The Group Managing Director of COSSE Group, one of the leading integrated marketing communications (imc) in Nigeria, Mr. Funmi Onabolu has followed in the footsteps of Dr. Biodun Shobanjo of Executive Chairman, Troyka Holdings and Sir Steve Omojafor, Chairman, STB McCann Group to...
The Marketing Research Foundation (MRF) has announced the release of the latest Maps (Marketing All Product Survey) data, now accessible to its subscribers and their designated agencies. Spanning October 2022 to September 2023, this dataset offers invaluable insights into consumer media habits and product consumption patterns.Johann Koster,...
The Warc Media 100, an independent global benchmark of the world’s most awarded campaigns and companies for media has been released.
Compiled by Warc Creative, helping companies deliver creative marketing that works, the annual Media 100 Ranking reflects the work that was awarded by...
