Saturday, May 28, 2022
The Director General of National Broadcasting Commission (NBC), Mallam Balarabe Ilelah and the Registrar/Chief Executive of Advertising Practitioners Council of Nigeria (APCON), Dr. Olalekan Fadolapo recently paid a courtesy visit to the Chairman of Economic & Financial Crimes Commission (EFCC) Mr Abdulrasheed Bawa at the EFCC Headquarters...
Nigeria’s largest independent media agency, SBI Media has entered into strategic partnership with the world challenger network, Stagwellglobal. Stagwell is a global network with top-flight creative, research, and media expertise built to transform marketing. The new global partnership will be an...
Steve Babaeko, Founder and CEO of Nigeria's first pan-African Creative advertising Agency, X3M Ideas, has been named a Visiting Fellow of the Henley Business School at The University of Reading in the United Kingdom. The fellowship which will run for two years until 2024 will see Steve...
Abigail Gold Data marketing technology company, Terragon has introduced a new product tagged TerragonPrime, an end-to-end marketing platform created to enable small and medium businesses have access to 115 million profiles more than any platform audience in Africa.
Mr. Osamede Uwubanmwen is the commercial director at Biogenerics and the newly elected President of Advertiser Association of Nigeria (ADVAN). He spoke to our correspondent, ABIGAIL GOLD on a wide range of issues on Advertising Industry Standard of Practice (AISOP), ADVAN house, marketing...
The Advertising Practitioners Council of Nigeria (APCON), has called on members of the Brand Journalists Association of Nigeria (BJAN) to join hands with the regulatory body in her bid to sanitize the Integrated Marketing Communications (IMC) industry. The Registrar/Chief...
The Lagos State Signage and Advertisement Agency (LASAA), the agency responsible for the regulation and control of all forms of signs and outdoor advertisement displays in Lagos State, has launched a dedicated e-Sticker Verification Application (app) for mobile avert registration by its clients.  The...
Insight Publicis, Nigeria’s leading advertising agency, has unveiled a refreshed visual identity, heralding a new era for the company. Insight's new look and brand symbol represents a commitment to innovation and a renewed focus on digital and tech-first solutions. The upgraded look comes on...
Operating firms in Nigeria’s Out – Of- Home (OOH) advertising sector accounted for an estimated sum of about N20 billion in course of the business year just ended, 2021.  The estimated sum represents about 25 % marginal increase when compared to the N15 billion...
There are strong indications that the National Assembly may soon enact into law the amended enabling Act of the Advertising Practitioners Council of Nigeria (APCON). The document which had been long standing on the floor of the National Assembly is...