Tuesday, November 19, 2019
Marketing and Communications practitioners in Nigeria have been advised on the need to improve the practice and nurture future generations of practitioners by sharing their experiences and documenting them in forms that will be available to the general public. Ikem Okuhu, brand analyst and publisher of the marketing news portal,...
In an uncharacteristic manner of an integrated marketing communication agency in Nigeria, a Lagos based imc agency, Nitro 121 marketing communication, formerly 141 Worldwide unveiled its new name and logo and promised a better digital, creative and engagement for the clients and stakeholders amidst spectacle and glitz in Lagos. The...
Leo Burnett’s Arc shopper marketing tool becomes a major differential as the agency netted the Nigerian Breweries multimillion naira below-the-line (BTL) business in a keenly contested multi-agency pitch.   Leo Burnett, a Lagos based advertising and humankind agency is renowned for handling complex briefs.s   Nigerian Breweries is the leading brewery firm in...
  By: Pete Case The reality of effectively marketing through the line, has for many years been an incredibly complex discussion. Our industry is constantly adapting to the changing needs of the consumer landscape and there are huge pressures that everyone is feeling on both agency and client side to deliver. Talent Globally...
X3M Ideas has again proved its mettle in far away Marrakesh, Morocco as a leading digital advertising creative agency during the just concluded African Cristal Festivals winning a bronze medal in the media category under the 'Best use of social Media" sub-category at the just concluded awards. The four years...
The Big and Bold Communications Limited, an integrated and interactive marketing communications outfit in Lagos at its first anniversary declared that the economy bad shape and foreign exchange challenges could not have used as an excuse for failure if the business did not succeed. The company celebrated its first anniversary...
Oraimo, a leading premium smart accessories company in Nigeria, has unveiled a legendary musical giant, Innocent Idibia popularly known as 2Face as its first and official brand ambassador amidst pomp and glitz. The unveiling, which took place at The Providence by Mantis in Ikeja GRA, Lagos yesterday Friday, 27 September...
In a bid to continuously provide world class services to clients, the company has assembled a team of creative strategists - content creators, developers and managers, who update their skills and knowledge regularly with up-to-date industry trends and tools so as to offer top notch advisory and executions to...
 Leo Burnett Lagos, one of Nigeria’s fastest growing agencies based out of Africa’s most vibrant city, Lagos has clinched a coveted maiden edition of Brandcom Young Advertising Agency of The Year in 2019 at the recently concluded Brandcom festival in Lagos Nigeria.   The creative agency, which is driven by the...
Insight Communications Limited demonstrated its dominance of the advertising industry in Nigeria with a strong showing at the 2015 Lagos Advertising and Ideas Festival (LAIF) Awards held recently in Lagos. It emerged the most awarded company for the year, going home with 25 awards, comprising five gold, ten silver...