Monday, August 10, 2020
 Three industry giants in Nigeria's marketing communications industry will be specially recognised for their evergreen outstanding achievements in the last decade at  a special  industry evening parley convened by  Goddie Ofose, one of Nigeria's top brand analyst.  The Event holds on March 6, 2020 at...
The acting Registrar/chief executive officer of the Advertising Practitioners Council of Nigeria, (APCON) Mrs. Ijedi Iyoha, has stated that the regulatory body remained committed to professional advertising and would do everything to ensure practitioners adhere to the good tenet of advertising. Mrs. Iyoha...
A prolific writer and communication specialist, Ikem Okuhu has said that Nigeria, all along, has been pretending to brand and rebrand while it has not attained a brand ‘status’. In this interview with 789marketing.ng, Okuhu explained what led him to write Pitch: Debunking Marketing Strongest Myths.   Let's get to...
In an uncharacteristic manner of an integrated marketing communication agency in Nigeria, a Lagos based imc agency, Nitro 121 marketing communication, formerly 141 Worldwide unveiled its new name and logo and promised a better digital, creative and engagement for the clients and stakeholders amidst spectacle and glitz in Lagos. The...
mediaReach OMD presents the latest edition of MediaFacts Book.  mediaReach OMD has been instrumental in publishing the MediaFacts Book annually for over a decade (since 2001), with an objective to organize and make media information for West & Central Africa easily accessible, useful and meaningful to all.   It is noteworthy...
Leo Burnett’s Arc shopper marketing tool becomes a major differential as the agency netted the Nigerian Breweries multimillion naira below-the-line (BTL) business in a keenly contested multi-agency pitch.   Leo Burnett, a Lagos based advertising and humankind agency is renowned for handling complex briefs.s   Nigerian Breweries is the leading brewery firm in...
  Over the years, Nigeria and the rest of Africa have suffered negative narratives from the developed world media that allegedly deliberately chose to tell African stories from their own perspectives. Many of them portray Africa as a country and display demeaning pictures in Africa. This situation is also not helped...
Innovative marketing, media and technology company, Info Digital Africa (ID Africa) has been named Best Digital PR Agency for a second consecutive year by the Nigerian Institute of Public Relations (NIPR) Lagos Chapter. The award presentation took place at the annual Lagos PR...
Top Nigeria's integrated marketing communication industry practitioners are gearing up to attend the 2020 Industry Evening with Goddie Ofose summit, a platform designed to bring all the integrated marketing communications practitioners within the agencies and corporate organisations together to discussing developing issues in the industry.
Oriel Davis-Lyons, Spotify creative director chair a 121 man jury The newly elected president of the Association of Advertising Agencies of Nigeria, AAAN and the chief executive officer of X3M Ideas, Steve Babaeko, has been announced one of the thirty-six new jurors to...