Tuesday, November 19, 2019
Following on the heels of the successes recorded at the Cannes Lions 2019 Advertising Festivals in France where Steve Babaeko made an impactful global presentation on “The Authentic African story” and his recent listing on the Adweek’s Global Creative 100, Steve Babaeko, Chief Creativity Officer /CEO, X3M Ideas, has...
The seasoned marketing communications and brand management professional, politician and entrepreneur, Bestman Jumbo- Nze has rejoined Rosabel Advertising as managing consultant 789MARKETING can authoritatively confirmed. According to our sources, management of Rosabel met with Bestman fortnight ago and assured him of maximum support. We also gathered that the current managing...
The Loeries, the international advertising festival for Africa and the Middle East is here again. As the highest honors for creativity and innovation across our region, the Loeries recognize, reward, inspire and foster creative excellence in the advertising industry. It has entries from over 20 countries and judges from across...
The Big and Bold Communications Limited, an integrated and interactive marketing communications outfit in Lagos at its first anniversary declared that the economy bad shape and foreign exchange challenges could not have used as an excuse for failure if the business did not succeed. The company celebrated its first anniversary...
Stanbic IBTC, a member of the Standard Bank Group, unveils an integrated marketing campaign on its Unstructured Supplementary Service Data (USSD) application, with the dedicated code, *909#.   The *909# USSD string affords customers the opportunity to access wallet and banking services such as (inter and intra bank transfers, airtime purchase,...
Integrated digital payments and commerce firm, Interswitch, has unveiled a new integrated brand campaign to consolidate its positioning as the trusted enabler of choice for digital payments and electronic commerce across Africa. Speaking at the media launch in Lagos, the Marketing Manager of the company, Olawale Akanbi, said the campaigns...
Determined to strengthen its position in Africa, and especially in Nigeria, (Africa’s largest economy), WPP, perhaps the biggest marketing communications company globally has partnered Algorithm Media, Nigeria’s fastest growing full-service media independent agency.   According to Seni Adetu, Group CEO at Algorithm Media, the joint venture conforms to the new reform...
  MTN, Glo, GTBank come second, third and fourth respectively   For the first time since the advent of the Top 50 Brands survey in Nigeria, Dangote, a wholly Nigerian brand and company has been voted the most overall valuable brand in the 2018 Top 50 Brands replacing MTN Nigeria at...
The Lagos State Governor Akinwunmi Ambode recently announced the appointment of the Nation’s Columnist, Mobolaji Sanusi as the new Chief Executive Officer of the Lagos State Signage and Advertisement Agency (LASAA). This has taken the numbers of the media practitioners who have occupied this position from inception to three. The...
The Brand Journalists Association of Nigeria, BJAN, an umbrella body of journalists covering brands and integrated marketing communications in Nigeria has urged the Federal Government to make it its top priority in re-constituting the board of the Advertising Practitioners Council of Nigeria (APCON) without further delay in order to...