Friday, March 29, 2024
Havas Group posted organic revenue growth of 6.8% for full-year 2022. In the fourth quarter organic growth (which excludes M&A and currency impact) slowed to 2.3%. Total net revenues for the year were 2.59 billion euros (approximately $2.47 billion), up...
Dentsu Group has agreed to acquire TAG Worldwide, a global producer of ads and other marketing content from private equity firm Advent International for an undisclosed sum.   The production house will remain based in London under its existing brand and continue to be led by global...
Women in marketing communications on Wednesday celebrated International Women’s Day, calling on firms in the industry to ensure equity in their appointments. Dressed in dentsu Nigeria uniform, the women displayed the #embraceequity symbol in solidarity with other women globally.
In celebration of the 2023 International Women’s Day, the Association of Advertising Agencies of Nigeria (AAAN), has reiterated its commitment to equity for Women in Advertising (WIA) and celebrating their contributions to the growth of the advertising industry in Nigeria.
MultiChoice to relaunch Showmax offering audiences the best experience with local and global entertainment, as well as live matches of the English Premier League (EPL) football Partnership offers growth opportunity in Africa, building on MultiChoice’s footprint across 50 markets, its excellent execution track record...
Mediaocean has announced that its Flashtalking ad-serving unit and its Protected Media ad-fraud mitigation service have received additional accreditations from the Media Rating Council (MRC), making their integrated tech stack the only independent ad server reporting MRC-accredited CTV impressions, desktop and mobile viewability...
Fox Corp. Chairman Rupert Murdoch acknowledged that several Fox News hosts “endorsed” false claims of 2020 election fraud on air, according to the latest court filing by Dominion Voting Systems in its $1.6-billion defamation lawsuit against Fox News Network and Fox Corp. In excerpts...
Three-quarters of U.S. consumers 18 to 64 agree that seeing an ad for a show on TV makes them more likely to watch it, according to a survey by DirecTV.  In addition, 76% say seeing a “tune-in” ad on TV...
Global video-on-demand streaming (SVOD) subscriber revenues will increase by 25% -- from $99 billion in 2022 to $124 billion, by 2028, projects Digital TV Research. The U.S. is expected to account for $5 billion of the total $25 billion gain. China will be the...
Enforcement begins March 1, 2023 The Director General of Advertising Regulatory Council of Nigeria (ARCON), Dr. Olalekan Fadolapo has reiterated that the apex advertising regulatory body is not interested in vetting fees as insinuated in some quotas but concern about the health of young...