U.S. agencies anticipate the cost of running digital campaigns will rise by 22% in 2023, according to a report released Wednesday.
The cost of social will increase the most, suggests the data in Criteo’s report The Advertiser’s Guide to New and Emerging Channels in...
Amid the massive changes that are expected to come in media measurement, and a slowing economy, Nielsen has confirmed an undisclosed level of global layoffs.A Nielsen spokesperson, in an email to Television News Daily, said “the total headcount after this reorganization will be...
Netflix continues its dominance in the streaming world when it comes to the actual volume of content -- releasing a massive 1,160 episodes in the fourth quarter of 2022, according to data from HarrisX and MoffettNathanson Research.
This is four times that of second...
Long-time WPP executive Jeremy Bullmore died peacefully at home this week at the age of 93. The sad news was shared by CEO Mark Read in a memo to staffers.
Bullmore had just retired from WPP last fall after a...
Rapid Xtra has won the prestigious Outdoor Advertising Association of Nigeria (OAAN) award with its Heineken world-class campaign.
During the presentation of the OOH award at Dentsu Nigeria office, officials of OAAN commended the Dentsu Out-Of-Home agency’s dexterity in the...
The president of Advertisers Association of Nigeria (ADVAN), Osamede Uwubanmwen, has reiterated the Association’s commitment and determination to play a leadership role in the advancement of the integrated marketing communications industry in Nigeria contrary to the perception that it is working against it.
ADVAN...
The U.S. ad market fell 6.7% in November, marking the sixth consecutive month of declines and giving impetus to the notion that the ad industry is in recession, according to MediaPost's analysis of data from Standard Media Index's (SMI) U.S. ad market tracker.
For the first time since July 2020, digital ad spending declined in November, according to new data from Standard Media Index (SMI).
The analysis, which is derived from SMI's pool of data of actual media buys made by the major agency holding companies and...
Apparel company Burberry has selected Omnicom media agency OMD to handle its global media assignment after a review that began in July.
The business was previously handled by a dedicated Dentsu International unit.
The company spends an estimated $55 million on...
London-based media consultant MediaSense has launched what it is calling and “end-to-end" Diversity, Equity & Inclusion (DE&I) audit service for advertisers.
The audit program, which aligns with the World Federation of Advertisers’ (WFA) "responsible media framework,” will identify key areas in the digital media...
