D’Podium Int’l Event Centre, Ikeja, came alive recently with sparks of delight and memorable entertainment as deserving Brands such as Nigerian Breweries Plc, Unilever, Access Bank, Seven-Up Bottling Company (SBC), and Reckitt Benckiser were recognized for their outstanding performance at the just-concluded Brandcom...
Despite the challenges facing Nigeria’s economy, the Out-of-Home (OOH) Advertising sub-sector has recorded a considerable growth since 2021, after recovering from the COVID-19 debacle of the year 2020, a media entrepreneur, Mr. Soni Irabor has stated.
Reviewing the industry in recent years, he stated...
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House 337 is launching a new unit — Native Social & Content — to help brands better connect with customers.
The new entity will offer social campaigns and content partnerships, as well as digital advertising, brand-funded programming and influencer and creator marketing.
Many people feel a sense of sensory overload from all of the commotion that erupts around the holiday season.
It all starts earlier and earlier each year. Since TV occupies center stage in all of our households these days, it is the primary medium...
…Noah’s Ark emerges Agency of the Year
It was a night of honours, recognition and celebration of creative excellence at the 2022 Lagos Advertising and Ideas Festival (LAIF) Awards, where Noah’s Ark Communications and X3M Ideas stole the limelight.The award...
Outdoor Advertising Association of Nigeria (OAAN) has presented a book that chronicles the historic and legendary journey of the association, including its growth, challenges, and success stories. The compendium titled: “OOH Advertising Practice in Nigeria,” was unveiled as part of activities to mark...
The President, Outdoor Advertising Association of Nigeria (OAAN), Emmanuel Ajufo, has stated that the association is not against regulatory policies of the Lagos State Signage and Advertisement Agency (LASAA) stressing however that the body is not pleased with the way things are done.
Ajufo, disclosed this...
TV network shows -- especially top non-sports TV series -- continue their steady decline so far this season, and have now fallen under a key viewer level.
With the exception of some high-profile series, no non-sports TV series averaged more...
The umbrella body of out of home advertisers in Nigeria, the Outdoor Advertising Association of Nigeria (OAAN) has announced the passing of its Vice President, Mr. Femi Ogala.
The President of OAAN, Chief Emmanuel Ajufo, made the announcement on Wednesday, in Lagos, at the...
