Saturday, February 29, 2020
mediaReach OMD presents the latest edition of MediaFacts Book.  mediaReach OMD has been instrumental in publishing the MediaFacts Book annually for over a decade (since 2001), with an objective to organize and make media information for West & Central Africa easily accessible, useful and meaningful to all.   It is noteworthy...
  Over the years, Nigeria and the rest of Africa have suffered negative narratives from the developed world media that allegedly deliberately chose to tell African stories from their own perspectives. Many of them portray Africa as a country and display demeaning pictures in Africa. This situation is also not helped...
A prolific writer and communication specialist, Ikem Okuhu has said that Nigeria, all along, has been pretending to brand and rebrand while it has not attained a brand ‘status’. In this interview with 789marketing.ng, Okuhu explained what led him to write Pitch: Debunking Marketing Strongest Myths.   Let's get to...
Marketing and Communications practitioners in Nigeria have been advised on the need to improve the practice and nurture future generations of practitioners by sharing their experiences and documenting them in forms that will be available to the general public. Ikem Okuhu, brand analyst and publisher of the marketing news portal,...
  One of Nigeria’s leading advertising agencies DDB Lagos has appointed Tunde Dosekun as its new Managing Director. The former Business Development Director takes over from Ikechi Odigbo, who is currently the president Association of Advertising Agencies of Nigeria.   The leading agency announced the change on its social media handle, adding...
Oraimo, a leading premium smart accessories company in Nigeria, has unveiled a legendary musical giant, Innocent Idibia popularly known as 2Face as its first and official brand ambassador amidst pomp and glitz. The unveiling, which took place at The Providence by Mantis in Ikeja GRA, Lagos yesterday Friday, 27 September...
Determined to strengthen its position in Africa, and especially in Nigeria, (Africa’s largest economy), WPP, perhaps the biggest marketing communications company globally has partnered Algorithm Media, Nigeria’s fastest growing full-service media independent agency.   According to Seni Adetu, Group CEO at Algorithm Media, the joint venture conforms to the new reform...
Leo Burnett Lagos, a Humankind company and a leading creative advertising firm has urged brand builders and communicators to discontinue the strategy of building retail across products but people.   Lekan Lawal, the Chief Operating Officer of Leo Burnett Lagos stated this at the recently concluded 2019 Global Africa Forum on...
Stanbic IBTC, a member of the Standard Bank Group, unveils an integrated marketing campaign on its Unstructured Supplementary Service Data (USSD) application, with the dedicated code, *909#.   The *909# USSD string affords customers the opportunity to access wallet and banking services such as (inter and intra bank transfers, airtime purchase,...
last week, 2019, the Goldberg Lager beer brand team led by the Chairman of Nigeria Breweries Plc, Chief Kola Jamodu and accompanied by the Marketing Director, Emmanuel Oriaki, visited the Iga Idugaran palace of the Oba of Lagos, His Majesty, Oba Rilwan Babatunde Akiolu I, to present the newly...