Friday, March 29, 2024
Steve Babaeko, seasoned copywriter and CEO of X3M Ideas alongside Omotola Jalade-Ekeinde, a renowned Nollywood actress and producer and Anant Singh, a South African film producer with over 50 films have been scheduled to speak to “The Authentic African Story” at the 2019 Cannes Lions. The trio speaking opportunity comes...
.Agency celebrates 20th anniversary amidst funfair Twenty years ago 90 to 95 per cent of advertising budgets in Nigeria went to above-the-line (ATL) and below-the-line (BTL) activations whereas consumers and target audience were not glued to the TV because they had to go to the open market and other informal,...
The Advertisers Association of Nigeria, (ADVAN), national body that represents advertisers in Nigeria, has disagreed with the Advertising Regulatory Council of Nigeria, (ARCON) over the ban of foreign models in Nigerian advertising and the manner in which the apex advertising regulatory body had...
The Outdoor Advertising Association of Nigeria (OAAN) in association with Advertising Practitioners Council of Nigeria (APCON) has entered into partnership arrangement with the aim to develop a new Standard Operating Procedure (SOP) to guide the business of Out-of-Home advertising practice in Nigeria. According...
Plus, the Tokyo Olympics are on the ropes Cannes, contingent Cannes Lions announced its 2021 jury presidents—57% of whom will be women—who are now gearing up for an in-person Festival of Creativity in June. Fortunately, the Ascential-owned...
Global advertising and marketing agency in Nigeria, Leo Burnett Lagos, has emerged the Outstanding Young Creative Agency Of The Year, at the Marketing Edge 2022 Annual Summit and Awards Night. The event was held on the 16th, of September 2022...
 Marketing and marketing communications experts have urged marketers to rethink and put the customer at the centre of their strategy, and think beyond the four Ps of marketing if they want to remain relevant.  They made this charge at the...
The Minister of Communication and Culture, Alhaji Lai Mohammed has warned advertisers and advertising agencies to refrain from deceptive, misleading and other forms of unwholesome communication no matter how tempting and profitable it may appear. The minister made the call at the 2016 international summit on advertising organized by Advertising...
WHEN I started out my career in the media industry twenty years ago, pan-regional data was scarce and based on many assumptions, but we used it the best we could to gain insight into our audience, their behaviour and response to programming and advertising campaigns. Fast forward to 2018...
Celebrity Cruise Lines, a subsidiary of Royal Caribbean Cruises has selected Interpublic’s Mediahub as its new media agency for the North American region, the client confirmed Friday. The incumbent was Media Storm, part of Dentsu. In effect...