A relatively substantial 20% of brand and agency media decision-makers are already investing in the metaverse for marketing in some shape or form, and another 36% are considering such investments, according to the Interactive Advertising Bureau’s just-released 2023 outlook survey.
A leading out-of-home advertising company, FPL Media has partnered with the Outdoor Advertising Association of Nigeria (OAAN) on its maiden Conference, Exhibition and Awards scheduled to hold November 23, 2022, in Ikeja, Lagos.
Speaking on what informed the partnership with OAAN to showcase some...
Reports show nearly 1,200 workers left company after demand for ‘long hours at high intensity’, while Musk starts poll on whether to reinstate Donald TrumpElon Musk emailed Twitter staff on Friday asking that any employees who write software code report to the 10th floor of the office...
It has just been announced by COMvergence through the release of their global report for Q1-Q3 2022 that dentsu is ranked as the number one Network in South Africa, and Carat as the number one Media Agency in South Africa for business retained...
Nando's has complained to the advertising regulatory board (ARB) about Pedros alluding to its brand in two advertisements.
The complaint
In the advertisements, actors disapprove of going to get food from a restaurant believed to be Nando’s....
The South African Breweries (SAB) has announced its repositioning plans which include a new logo.
Leading the charge towards this new ‘future with more cheers’ is SAB CEO Richard Rivett-Carnac who said, “our big dream is to contribute meaningfully to...
As the cost-of-living crisis reshapes business reality, Kantar, the world's leading marketing data and analytics company, reveals Media Trends and Predictions 2023, its annual forecast for how the media landscape will evolve in the year ahead.
The report gives a...
Business and marketing experts have tasked budding entrepreneurs in Nigeria to adopt modern and technological tools and techniques to build their businesses that would ensure business survival with or without them in charge.
The charge was given at the inaugural...
The U.S. ad market declined for he fifth consecutive month in October, continuing a downward slide mirroring the downturn in the U.S. and global economies, according to a MediaPost analysis of Standard Media Index's U.S. Ad Market Tracker.
While there...
The winners of the 2022 Care Awards have been announced. The awards aim to recognise the advertising industry's specific contribution to society by selecting campaigns that are socially powerful and relevant.
A total of seven campaigns from seven different countries...
