Clear Channel Outdoor Americas and the USO (United Service Organizations) have partnered on a nationwide digital out-of-home campaign throughout November to enlist public support for service members during the holiday season.
The campaign includes more than 2,000 digital billboards in...
Earlier this week shareholders of ad-marketing group Next Fifteen Communications authorized the company to issue new shares for the purpose of acquiring M&C Saatchi.
But the deal isn’t likely to go through.
In fact, even Next Fifteen...
Elon Musk has famously said he hates advertising and the good news is he won’t have much to cut from Twitter’s meager marketing budget, which wouldn’t even rank among the top tier of peer media companies, much less big consumer brands.
According to new data from advertising intelligence platform MediaRadar, Twitter has shed thousands of advertisers since May of this year.
Due to the excitement surrounding Elon Musk’s initial announcement to buy the platform, there was a brief increase in advertisers between April and May...
As reported earlier this week, Havas Group and Interpublic are the only major holding companies publicly urging their clients to pause advertising on Twitter due to safety concerns, given the chaotic transition from public company to an Elon Musk-owned platform.But other major groups...
Dentsu International this morning released plans for the next phases of its ongoing campaign to help decarbonize the media supply chain by 46% by 2030.
Beginning early next year, Dentsu said, it will begin to integrate carbon emissions data directly...
Records a 42% gain in total revenue in Q3 to $663.8 million.
Organic net revenue growth for the period (which excludes M&A and currency impact) was 11.3%. For the first nine months of the year, organic growth was 16.7%Commenting on an earnings call, CEO...
At ANA Masters of Marketing, he reframed how marketers should think about multicultural marketingP&G will significantly increase its investment in Black-owned media to grow the market and provide more opportunities for its brands and the industry as a whole to reach Black audiences.
“To...
The automotive category spent 12.2% less on national TV spending this October compared to a year ago, and impressions were down 5.5%.
Estimated national TV spending by the automakers totaled $274.5 million, down from $312.5 million in October 2021. Impressions totaled 26 billion, compared...
In a comprehensive audit of this year’s TV Blog reviews, AMC+ and Amazon Prime both emerged as the top-ranked streaming services so far in 2022 in terms of thumbs-up vs. thumbs-down reviews.
They have each batted .1000 for new shows...
