Wednesday, April 24, 2024
Omnicom Group has appointed Alex Hesz executive vice president, Chief Strategy Officer, effective November 1. In this newly created position, Hesz will collaborate with Omnicom’s leadership team on the company’s strategic priorities and enterprise-level clients., It’s the...
    Citing the success of Walmart’s up-to-now digital-only Netflix Hub, the two companies are expanding their branded tie-ins deal to include in-store digital distribution. Walmart’s more than 2,400 U.S. stores will offer music, apparel, collectibles, games and seasonal items tied...
In the U.S., Canada and U.K. and Japan, the hike is, at least for now, limited to those on the family plan that allows up to five people to access ad-free videos, downloads for offline viewing and background play...

OAAN set to rebrand

Following the delay in actualizing its proposed plan to change its name from Outdoor to Out-of-Home Advertising Association of Nigeria (OAAN), George Onwujiariri, the Managing Director/Chief Executive Officer of Mario Sanctus Ltd, has made some clarification on why there has been some delay to its actualization. He...
Ad Dynamo and Meta have announced that the two companies would collaborate in Nigeria under the Meta Authorised Sales Partner (MASP) Program. Meta Authorised Sales Partners are extensions of Meta’s sales teams across the globe. They support advertisers and agencies...
In line with the mandate to ensure that all forms of advertising and marketing communications in Nigeria conform to the stipulated ethical standards, the Advertising Regulatory Council of Nigeria, ARCON has charged digital content creators to desist from exposing advertising messages without the...
I wanted to reach out to you personally," new Twitter owner Elon Musk says ironically in an open letter to the ad industry posted as a tweet -- not necessarily DMed to any ad execs -- to set the record straight on "why...
The Advertising Regulatory Council of Nigeria has said the Nigerian Advertising Industry loses over N120bn annually to production of advertising, advertisement and marketing communication materials outside the country. The council said this in a statement titled “ARCON to compel minimum of 75 per cent...
ESPN has sold its majority stake in X Games to private equity firm MSP Sports Capital, although it is retaining a minority stake under the multi-year agreement. ESPN founded X Games — the action sports franchise featuring skateboarding, snowboarding, BMX...
· Stock Down by 23% Meta’s stock dropped 23% in premarket trading today following yesterday’s Q3 earnings report. Facebook’s parent company not only reported its second consecutive revenue decline — down 4% versus Q3 2022, to $27.7...