Publicis Groupe was ranked number one in R3 Worldwide’s tabulation of global new business gains for full-year 2023.
The Groupe had net new business revenue of $700 million, up nearly 7% versus 2022. That included $315 million from media pitches and $385 million from...
Music icon Usher headlined this years Super Bowl show with ads costing around $7m. The Super Bowl is one of the most-watched sporting events globally, attracting hundreds of millions of viewers. Advertisers can leverage this massive audience to maximise brand exposure and...
Pitcher Festival of Creativity has announced the collaboration with Godmother, Romania to organize a creative cultural exchange programme with the youths of Romania and the Future Creative Leaders Academy (FCLA). The programme will provide a platform for intensive learning, discovering talents, as well as inspiring and immersing...
The Advertising Regulatory Council of Nigeria (ARCON) has announced ten sweeping reforms that are considered critical to repositioning the Nigerian advertising industry for growth. These areas are professional indemnity for licensed sectoral groups, capital structure and capital working, 45 days payment threshold, use...
The Advertisers Association of Nigeria has expressed outrage at the decision by the Advertising Regulatory Council to impose a N3m vetting fee for advertisements produced outside Nigeria.
According to ADVAN President, Osamede Uwubanmwen, who stated this during an exclusive interview with The PUNCH, the...
Some legal practitioners have knocked the Advertising Regulatory Council of Nigeria dragging an advertiser with PUNCH Newspaper to a kangaroo tribunal.
They posited it was wrong for ARCON to punish any advertiser for allegedly failing to vet their adverts with the agency
The Advertisers’ Association of Nigeria has criticised the Advertising Regulatory Council for summoning an Ogun State-based school, The Ambassadors College, over its advert published in The PUNCH Newspaper on September 2, 2023.
ARCON, in a summons dated December 19, 2023, directed the school’s chairman,...
Insight Redefini, a leading advertising and communications agency and a member of Troyka Holdings announces the promotion of Babatunde Shobanjo to the esteemed position of Group Chief Operating Officer and General Manager. With over 13 years of dedicated service in the industry, Babatunde brings a wealth of...
Leo Burnett Lagos, member of West-Africa’s largest integrated marketing group, Insight Redefini, and grand-prix winner at last year’s LAIF Awards announces the appointment of Oluwaseyi Layade to the esteemed position of Chief Operating Officer, effective January, 2024.With an illustrious career spanning over 16 years in marketing communications,...
Philip Odiakose
Introduction:
Out-of-Home (OOH) advertising has long been a cornerstone of brand promotion, but with the digital shift, the industry has encountered new challenges, including fraudulent practices. This article aims to explore the landscape of fraud in Out-of-Home (OOH) media...
