From insights to behaviour, from culture to data, we cover some of the key trends that we see emerging and growing over the next year. We look at macro and micro trends for marketers to consider as part of their brand growth journey, and how they might...
Who knew surfing was a contact sport?
Apparently it can be, particularly in popular spots that attract lots of surfers. A lot of jostling for position can occur, not to mention trash talk and at times contact that you probably thought was reserved for...
Following five semi-annual revisions since it was first benchmarked in July 2021, the Big 4 agency holding company forecasting composite for worldwide ad-spending growth for this year has fallen 1.1 percentage points to 4.3%.
The composite -- a simple average of each holding company's...
Meta has brought on Dentsu as the customer-relationship solution provider for the business arm of its encrypted messaging platform WhatsApp.
Initially launching in the U.K., WhatsApp Business users will be able to manage access to their accounts, including analytics and optimization tools powered by...
Michael Komasinski, recently named CEO of Dentsu Americas continues to reshape his C-Suite with three new members including Sean Reardon who has been named CEO Media Practice for the region.
The company has also appointed Ryan McHardy Chief Strategy Officer and Annette Warring Chief...
Empowering DOOH buyers to navigate the complexities of the programmatic ecosystem, Hivestack Curate provides an exclusive, centralized and transparent marketplace totransact with multiple supply sources across one dealHivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company today announced the launch of Hivestack...
…trails by Noah’s Ark, Insight
Leading creative agency, X3M Ideas, has emerged overall winner at the 2023 Lagos Advertising and Ideas Festival (LAIF) Awards with 276 points ahead of its closest agency, Noah’s Ark which scored 255 points. Insight Publicis Limited garnered 234 points...
Stories sell. They grab at us and hold our attention in ways that fact-heavy reporting does not. What's more, the stories we in the communications industry tell often have an impact, even on ourselves, that we don't immediately grasp
That means we have to...
The Cannes Lions International Festival of Creativity 71st edition has launched and will take place from 17 to 21 June 2024 in Cannes, France.
Among the planned innovations for next year, a breadth of new initiatives and pass types...
In a crowded media space, advertisers have to do the hard yards to grab hold of viewers' attention.One need only see your children or younger work colleagues' flick through their mobile device loaded with apps, to know we are in an attention deficit market. Marketers must continuously...
