In order to continue to deepen the knowledge base of the marketers in Nigeria, the Advertisers Association of Nigeria (ADVAN), an umbrella body for all advertisers in the country, has concluded plans to hold the 2023 masterclass.
The ADVAN Marketing...
On the heels of its 10th anniversary celebration, Nigerian international creative agency, X3M Ideas has demonstrated its commitment to the reading culture among youths with the establishment of a reading hub for the students of Ilupeju Secondary School, Lagos, Nigeria.
caption: L-R: Dentsu Africa’s Chief Executive Officer, Dawn Rowlands, and the Group Chief Executive Officer of dentsu Nigeria, Emeka Chris Okeke
During the one-day Dentsu Procurement Academy programme, clients also expressed confidence in Dentsu Nigeria. Some of the clients who...
The online comedy in Nigeria is a new goldmine or should we say ‘oil’. Several unemployed youths but talented have found a new way of creating jobs and contributing to the gross domestic product of the nation. This, many believe has solved a...
There is a push back for what looked like a masterstroke for the Vice Chancellor of Lagos State University, Prof. Ibiyemi Olatunji-Bello new initiative, LASU bread. The University recently joined the frenzy bread market with LASU Bread and the ivory tower has been...
The new advertising regulation law, which transformed the Advertising Practitioners Council of Nigeria (APCON) to Advertising Regulatory Council of Nigeria (ARCON) has been applauded by some practitioners in the country as one of the best initiatives by the government to the advertising industry...
San Francisco-based Feld Advertising is expanding its media department with the hiring of Jon Sklaroff as Senior digital manager, a new position.
Sklaroff reports directly to Executive Media Director Elizabeth Dorrance and is tasked with expanding the agency’s growing...
All over the world, the media plays a strategic role in facilitating and developing new techniques in political communication, such, as in political advertising. This is because advertising is the most effective way of building and creating images. The contribution of the media...
AMC Theatres is teaming with The Coca-Cola Company on a new campaign designed to entice Gen Z moviegoers back to theaters now that the pandemic has receded.
Developed by Kansas City MO-based independent agency Barkley, the “Flavor Make It” campaign...
The Director, Brand and Innovation at Grand Oak, Obinna Ike has been reported to have left the services of the company, The Industry can authoritatively reveal.
Ike who is fondly called Obi Ike by admirers exited the company on March...
