Friday, April 19, 2024
Member Agencies of the Experiential Marketing Association of Nigeria (EXMAN) accounted for about N30 billion of the total advertising expenditure in the country which, presently, is estimated at over N120 billion annually.   The figure, conservatively speaking, forms little above 10 percent of overall investments in the Nigerian Integrated Marketing Communications...
Mr. Bigg’s, the Quick Service Restaurants (QSR) arm of UACN of Nigeria, being run by its subsidiary, UAC Restaurants Limited has revved up its service by remodeling its restaurants in a new initiative aimed at positively redefining the lifestyle of its numerous customers. The new initiative is principally aimed at...
The experiential marketing practitioners in Nigeria under the aegis of Experiential Marketers Association of Nigeria- EXMAN, have been tasked to take their expertise beyond marketing directors, marketing marketers brand managers and multinationals to chief executive officers-CEOs and small and medium scale enterprises- SMEs in order to widen the value...
Sequel to the highly successful brand activations in Sango-Ota in Ogun State, Ogbomoso in Oyo State and Ilorin in Kwara State, the leading hair product for women in Nigeria, ORS(formerly Organic Root Stimulator) has moved the activation to Enugu, Abia , Benin and Akwa Ibom states where it is...
Wins Grand Prix, 6 other awards Keskese Nigeria Limited, one of Nigeria’s leading experiential marketing agencies, has once again emerged the experiential marketing agency of the year at the 2019 Experiential Marketers’ Association of Nigeria (EXMAN) Awards held on Saturday in Lagos making it the second time in a...
The Board of Directors and Management of Keskese Limited, one of Nigeria’s leading Experiential and Event Management Agencies has announced the elevation of Kayode Idowu to the position of Executive Director of the company. Prior to his new role, Idowu functioned as the General Manager of the company where he...
The Nigeria’s largest experiential marketing agency, Oracle Experience has revealed the reason behind the deployment of one thousand (1000) mixed lights at Red Night Party by Gulder in Onitsha. Reacting to the new industry record, the Chief Executive Officer of Oracle Experience Dr. Felix King said, the foundation of the...
Organizers of Nigeria’s most prestigious sports award - Nigerian Sports Award has announced opening of entries for the different categories of the 2019 edition of the award. According to a statement issued and signed by the Executive Director, Nigerian Sports Award, Kayode Idowu, the nominations which heralds the commencement of...
Courage, it is said, has no limits. This can best describe what took place in Onitsha on penultimate week when the Nigeria’s largest experiential marketing agency, Oracle Experience, cemented its footprint in the sand of time with one thousand mixed lights at the Gulder Red Night Party. Oracle Experience achieved...
The Gulder Red Night Party Series has been a spectacle ride so far and with a stop in Onitsha on the 26th of May, the thrill continued. Staying consistent in its mission to inspire Nigerians to own their journey and have a grand time doing it, Gulder welcomed fans...