Tuesday, February 27, 2024
Africa’s leading data and marketing technology company, Terragon, has released its 2022 H2 Consumer Insights Report - “Detty December: A report on consumer digital transactional behaviour in December.” In a statement signed by Terragon’s VP, Marketing, Strategy and Corporate Communications,...
Timed to the 247th birthday of the U.S. Navy, the service branch has just launched its latest “Forged by the Sea” marketing campaign, developed by Navy Recruiting Command (NRC) and its agency-of-record VMLY&R. The mission: To change Gen Z’s current...
Leading Marketing Communications firm, Verdant Zeal Group Ltd has announced plans to host the 10th edition of its annual Innovention Series tagged “African Content & New Consciousness”. Scheduled to hold on Thursday, October 20th, 2022 as a virtual event,...
Morning Fresh, a member of the PZ family, has kicked off a national consumer promo tagged, the N30 million Gang promo as part of a series of activities to commemorate 30 years of blazing the trail in the dishwashing liquid category in Nigeria....
Experts in the marketing industry have advised chief marketing officers and aspiring marketing officers to redefine their roles in the business of marketing and integrated marketing communications. This advised was given by two respected marketing professionals - Managing Director, P&G...
The Advertisers Association of Nigeria, (ADVAN), has called for entries for the 2022 Marketing Excellence Awards scheduled to hold in Lagos on November 20th, 2022.  The 2022 ADVAN Marketing Excellence Awards is the 11th edition. The announcement, which was made...
Oare Ojeikere, Mokutima Ajileye, Chioma Afe, to lead discussions The Managing Director, P&G Nigeria, Mrs. Mokutima Ajileye and former Group Chief Marketing Officer, Dangote Plc, Mr. Oare Ojeikere, have been scheduled to speak at the 2022 (ADVAN)Advertisers Association of Nigeria’s Chief Marketing Officer (CMO)...
E-commerce platform in Africa, Jumia and Zipline, the world’s largest instant delivery service, announced today a collaboration to deploy automated, on-demand delivery for e-commerce in Africa. Pilot program and testing were launched a few months ago in Ghana. The...
Nigeria’s manufacturing sector has continued to navigate through hard times as the nominal GDP growth of the industry in the second quarter of 2022 was recorded at 5.21 per cent on a year-on-year basis. According to the Nigerian Gross...
Polo has announced its partnership with leading Swiss watch brand, Franck Muller, as the brand’s official partner and retailer in the West African region.  The Managing Director of Polo, Mr John Obayuwana, expressed great delight about this new strategic...