Friday, March 29, 2024
In line with his mandate as president of the National Institute of Marketing of Nigeria, NIMN, Mr. Idorenyen Enang has charged members of the institute to take advantage of the series of initiatives introduced by his administration to improve their operations and professional output.
Trendy eyewear brand Ace & Tate activates innovative, market-first DOOH campaign in multiple EMEA markets Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company, today announced a partnership with Billups, a privately held global OOH technology and managed services...
African streaming service Showmax is giving its subscribers, even more, control over how much data they use, with the addition of a Max Data Saving mode that uses just 50MB per hour. This is currently available within the iOS mobile version of the Showmax app and will...
“Driving Business Sustainability in the Age of Data and Tech” will form the Central theme of discuss  at the 2022 Annual Marketing Conference / AGM of the National Institute of Marketing of Nigeria ((NIMN) slated to hold between 16th – 17th June at Eko Hotel and Suits...
There is a song that is making the rounds now, “Problem no dey finish, make you try dey enjoy”. Simply put, this song is telling us to enjoy the simple things of life such as going to your favourite restaurant, watching your preferred movies, and splurging on...
Carbonated soft drink (CSD) brand, The La Casera Company Plc has unveiled a new packaging for its Nirvana Table Water at an appreciation event it held for dealers in Lagos recently.  The event had in attendance over 500 dealers from across Lagos State.
 Flavour N’abania, others set to entertain consumers in 5 cities In preparation for the highly anticipated TuruUgoLota Easter Carnival that would take center stage across 5 major cities in Nigeria, Life Continental Lager Beer has paid courtesy visits to the...
Amazon raked in a substantial $31bn in ad revenue last year and, while this may account for a relatively small portion of the tech giant's overall earnings, its ad business is one of its fastest growing divisions. For local CMOs looking to take...
Prime XOOH is the crystallisation of an innovation team created by Jorja Wilkins, executive of Marketing and Marketing Services at Primedia Outdoor who stated that, "this team has been formed to include employees that want to be part of something out of the...
The $20 billion yearly trade between Russia and Africa will be affected by the Russia-Ukraine war, a report has shown. But Nigeria is expected to increase its oil and gas export to Europe following the raging war, which has resulted...