Friday, March 29, 2024
Toyota South Africa Motors (TSAM) has announced that Publicis Groupe Africa will handle its marketing and advertising from 1 April 2023. Operating out of Johannesburg and Cape Town, the agency takes over from FCB Johannesburg. TSAM said it underwent a robust agency...
Sarah Personette has resigned as Twitter's top ad exec, following Elon Musk's acquisition of Twitter. Personette, a long-time Madison Avenue media executive before joining Twitter two years ago, most recently served as chief customer officer. In a...
Warner Bros. Discovery continues to reveal massive restructuring costs as a result of the costly Discovery Inc. merger with WarnerMedia -- a plan for a major writedown of between $2.0 billion and $2.5 billion in content and development costs for the third-quarter period.
For stakeholders in the nation’s integrated marketing communications space, the time is now for Africa to take charge of its narratives, and stop the well-orchestrated ‘single’, and lopsided narratives of the West about the continent; since such single stories have done incalculable damage...
In what looks like a fulfilling business year for the leading experience company, MPXM, the chief experience officer of the firm, Nana Milagrosa Utomi Biyang in the last 3 weeks has got 2 major industry recognitions. One of the first...
Emirates has announced today the return of its popular My Emirates Pass. Starting from 1st November 2022 to 31st March 2023, the special pass enables customers to get more from their trip with exclusive offers at over 500 locations in the UAE, throughout...
At a time when the ad industry is stepping up its own efforts to help decarbonize the planet with initiatives such as Ad Net Zero, two-thirds of Americans agree it has an important role to play. That's one of the findings of a...
Wieden + Kennedy just won another big piece of business for Ford’s flagship brand, being appointed to handle creative and brand strategy globally, succeeding BBDO in the role. The shift was made without a formal review. The Portland-based independent agency...
Omnicom Group has appointed Alex Hesz executive vice president, Chief Strategy Officer, effective November 1. In this newly created position, Hesz will collaborate with Omnicom’s leadership team on the company’s strategic priorities and enterprise-level clients., It’s the...
    Citing the success of Walmart’s up-to-now digital-only Netflix Hub, the two companies are expanding their branded tie-ins deal to include in-store digital distribution. Walmart’s more than 2,400 U.S. stores will offer music, apparel, collectibles, games and seasonal items tied...