In line with the mandate to ensure that all forms of advertising and marketing communications in Nigeria conform to the stipulated ethical standards, the Advertising Regulatory Council of Nigeria, ARCON has charged digital content creators to desist from exposing advertising messages without the...
I wanted to reach out to you personally," new Twitter owner Elon Musk says ironically in an open letter to the ad industry posted as a tweet -- not necessarily DMed to any ad execs -- to set the record straight on "why...
The Advertising Regulatory Council of Nigeria has said the Nigerian Advertising Industry loses over N120bn annually to production of advertising, advertisement and marketing communication materials outside the country.
The council said this in a statement titled “ARCON to compel minimum of 75 per cent...
Stakeholders in the public relations and media have stated that African story and narrative should be told by Africans to avoid western world stereotypes in order to position the continent as the new frontier rather than hunger, disease, corruption and developing continent.
Seasoned experiential marketing professional, Wole Olagundoye, the Managing Director of Outori Limited, has said that having a more personalised experience with a product will foster emotional connections that resonate with consumers.
Mr. Olagundoye’s assertion hinges on the fact that consumers are inundated with a...
ESPN has sold its majority stake in X Games to private equity firm MSP Sports Capital, although it is retaining a minority stake under the multi-year agreement.
ESPN founded X Games — the action sports franchise featuring skateboarding, snowboarding, BMX...
· Stock Down by 23%
Meta’s stock dropped 23% in premarket trading today following yesterday’s Q3 earnings report.
Facebook’s parent company not only reported its second consecutive revenue decline — down 4% versus Q3 2022, to $27.7...
Amazon confirmed its investment in video advertising Wednesday during unBoxed 2022 with the launch of several new features and services aimed at helping brands introduce products to consumers. There is a service that helps brands create videos, as well as products to place...
On the 1st of August 2022, News Central Media Limited launched its broadcast services on DSTV. The channel is currently available to DSTV customers in 42 countries in West, East, Central and Southern Africa. Before coming on DSTV, News Central launched on StarTimes...
General Manager and Lead Consultant of the UK operations of Africa’s first global integrated communications company, BHM, Ẹnitan Kẹhinde, has just been announced as the winner of PRovoke’s Young Changemakers Award in partnership with WE Communications.
Now in its second...
