Monday, August 10, 2020
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Campaign/Product Reviews

The high rate of child mortality in Nigeria has remained a cause for worry for all parents and stakeholders in the health sector as the country aims to better its rank as one of the countries with the worst child mortality ratios in the world in...
In what looks like a massive boost to the fight against breast cancer in Nigeria, SHOPRITE, a leading retailer across Africa, has thrown its weight behind fight against breast cancer by situating four screening stations in Asaba, Onitsha, Abuja and Kano. Other cities...
Elouise Kelly It is one thing having the people and the resources to create culturally relevant work, but to be really effective, agencies must build the systems to support them. Looking back on South African advertising, one could argue that it’s been fairly elusive....
Quickteller, a pan African leading consumer payment platform -Interswitch - known for providing seamless payment solutions, has launched a new campaign themed “Everything is Possible”. The campaign demonstrates the ubiquitous nature of the Quickteller platform. The commercials, which have just been released, are in...
Dynamism and the ability to spot and jump on trends are some of the hallmarks of a proactive brand. Marketing scholars establish that there is a connection between consumers behaviour and success of a brand, as these determine brands' marketing dynamics. They, in turn, influences the thought...
For an umpteenth time, Dangote Group, a Nigerian owned conglomerate has emerged the most valuable brand in Nigeria after the 2019 Top 50 Brand survey, while MTN closely followed as the most valuable multinational and telecommunication brands with Glo coming third in the chart. The top brands and category leaders...
The2019 African Quality Achievement awards have been scheduled to hold on 23th of October during the Africa quality congress at Sheraton Hotel and Tower Ikeja, Lagos Nigeria. The African quality achievement awards 2019 is an annual event initiated at celebrating leadership innovation and creativity in quality management in Africa. The...
A part from serving as a recognition initiative, aimed at celebrating prominent individual and corporate brands that have made a mark for themselves in their market segments, the annual West Africa Innovation Awards, is also fast becoming another avenue for attendees to learn few tricks about brand-building from the...
As part of its continued tour of the Yoruba land, Goldberg Lager’s brand executives made a visit to the home of the traditional ruler of the Owo people, the Olowo of Owo, Oba Ajibade Ogunoye.   The Olowo of Owo received the representatives of the brand with a warm welcome on...
Stanbic IBTC, a member of the Standard Bank Group, unveils an integrated marketing campaign on its Unstructured Supplementary Service Data (USSD) application, with the dedicated code, *909#.   The *909# USSD string affords customers the opportunity to access wallet and banking services such as (inter and intra bank transfers, airtime purchase,...