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Wednesday, June 19, 2024
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Campaign/Product Reviews

Amid a rise in AI in creativity, Dove has released a campaign pledging they will not use the technology to distort images of women in campaigns.The beauty brand said one in three women feel pressured to alter their appearance because of what they see online even while...
In celebration of Eid al-Fitr, PalmPay, Nigeria’s leading fintech platform, will be giving out 105 smartphones comprising of iPhone 15 Pro and Infinix Note 40 to its users. The smartphone bonanza is running from April 10 until April 30, 2024. Each day, five lucky...
The Nigerian air-waves and teeming radio listerners are set for exciting times as 11 plc, sole distributor of Mobil fuel and lubricant brands in Nigeria has unveiled a pan- Nigeria radio campaign for its teeming consumers and target markets.The new creative initiative by the foremost lubricants company...
In line with its 'Show Kindness, Share Happiness' Ramadan campaign, Maltina, Nigeria's leading malt drink brand, has again demonstrated its commitment to sharing happiness with consumers. The brand hosted a select group of Muslim faithfuls to a special Maltina Iftar soiree on 31 March 2024.

LG unveils Ramadan promo

LG Electronics has launched a ‘Double Offer’ Ramadan campaign to inspire people to do better and make the season more meaningful. According to a statement, the brand will give exclusive rewards to those who join its Insider Community during the Ramadan season.
A recruitment and Human Resource solutions provider in Sub-Saharan Africa, Jobberman, has launched its gender responsiveness campaign focused on elevating entrepreneurship and vocational training for young women. According to the firm, the campaign will be held in Kaduna, Kano, Adamawa, Ondo, Katsina, Bauchi, Delta,...
The third and final Warc Rankings has been released. The Warc Effective 100 is a global benchmark of the world’s most awarded campaigns and companies for effectiveness. Compiled by Warc Creative, helping companies deliver creative marketing that works, the annual Effective 100 Ranking reflects...
Last night saw the launch of the eagerly awaited DStv Chasing the Sun 2. It was preceded by DStv’s viral campaign, #SACMAD - South African Crying Men’s Awareness Day. Since its launch, on 21 March, the Chasing the Sun 2 spoof hit one million...
This innovative collaboration emerges at a critical moment, addressing the urgent need for digital safety amidst the unique challenges faced by the continent In an era where digital connectivity defines daily life, TikTok, the global pioneer in short-form mobile video, is thrilled to unveil...
Access Bank, one of Nigeria’s largest banks by customer base and with a global footprint beyond Africa, has launched the “YouThrive” initiative, which targets to empower 700,000 MSMEs in the country through a $50 billion loan. Victor Etuokwu, Deputy Managing Director, Access Bank, announced...