Sunday, January 26, 2020
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Campaign/Product Reviews

A part from serving as a recognition initiative, aimed at celebrating prominent individual and corporate brands that have made a mark for themselves in their market segments, the annual West Africa Innovation Awards, is also fast becoming another avenue for attendees to learn few tricks about brand-building from the...
As part of its continued tour of the Yoruba land, Goldberg Lager’s brand executives made a visit to the home of the traditional ruler of the Owo people, the Olowo of Owo, Oba Ajibade Ogunoye.   The Olowo of Owo received the representatives of the brand with a warm welcome on...
Stanbic IBTC, a member of the Standard Bank Group, unveils an integrated marketing campaign on its Unstructured Supplementary Service Data (USSD) application, with the dedicated code, *909#.   The *909# USSD string affords customers the opportunity to access wallet and banking services such as (inter and intra bank transfers, airtime purchase,...
In line with keeping up with the quality mark, leading manufacturer of disposable shavers BIC brands has re-affirms the brand promise with the just concluded third edition of shave, play and win campaign which produced over 40 winners nationwide.   Known for its affordable variants, which include BIC 1, Comfort 2,...
There was excitement among the tens of thousands of the hairstylists in Ogun State Chapter of the National Association of Hairdressers & Cosmetologists- NASHCO as ORS, Olive Oil hair brand campaign activation themed “Get Noticed, Get Confident” berthed in Sango-Ota, a commercial suburb of the state.   The brand activation, which...
The talent, energy, creativity and global appeal of Nigerian and African artistes is being celebrated by Emirates in its new pan-African brand advertising campaign. The world's fastest growing airline is taking the message of ‘New Africa’ to the world. The campaign video highlights the achievements of  Nigerian born Abiola...
Union Bank has been named ‘Advertiser of the Year’ by CHINI Africa, Cannes Lions Official Festival representative in Nigeria and organisers of the annual Creativity Week. The Bank also received the Bronze category award for ‘Integrated Marketing Campaign’ of the Year.   The awards were officially presented at the 2019 Pitcher...
GODDIE OFOSE As Nigeria marks another milestone in its post-independence journey, one Bank has demonstrated its faith in the country and her people with the release of an indigenous television production that seeks to rekindle flames of hope in the hearts of the people. In a cleared departure from the...
In an uncharacteristic manner of an integrated marketing communication agency in Nigeria, a Lagos based imc agency, Nitro 121 marketing communication, formerly 141 Worldwide unveiled its new name and logo and promised a better digital, creative and engagement for the clients and stakeholders amidst spectacle and glitz in Lagos. The...
Leo Burnett’s Arc shopper marketing tool becomes a major differential as the agency netted the Nigerian Breweries multimillion naira below-the-line (BTL) business in a keenly contested multi-agency pitch.   Leo Burnett, a Lagos based advertising and humankind agency is renowned for handling complex briefs.s   Nigerian Breweries is the leading brewery firm in...