IF the decision by Heineken to task Insight Publicis with creating the brand’s first Nigerian campaign was meant as an experiment, then the gamble paid off big time. Insight Publicis has been able to reenact the usually high standard of Heineken’s global campaigns but in a way that excites...
For the thousands of Nigerians who were lucky to be at the Lekki Tollgate on August 11 2017, when Pepsi activated the No Shakin’ Carry Go campaign, the experience of that day will probably live with them for a long time.
Indeed there was no better place to be in...
Wunderman Nigeria Limited, a wholly-owned indigenous customer-focused marketing communications company, has realigned its relationship with the global WUNDERMAN Group and re-branded as Javelin-WUNDERMAN Communications.
In a statement issued by management of the through-the-line agency, Wunderman Nigeria Limited, since inception in 2006, has always been an affiliate of the global WUNDERMAN...
Bolaji Okusaga, the ex-Managing Director of QuadrantMSL and founder/CEO of Precise in this inaugural Precise’s projection of the Nigerian PR industry In 2018, has made some stunning revealing and forecast.
In part, he said the state of affairs in 2017 was driven largely by currency volatility, macro-economic shocks and...
SKYE Bank Plc has released a new television commercial designed to leverage its robust, onmi-channel SkyeXperience platform to reinforce its pedigree as leader in the use of technology to facilitate financial services transactions.
Themed “You are in Control,” the new television commercial leverages the uniform experience of Skye Bank’s internet...
With the celebration of friendship as its key message, “33” Export Lager Beer, Nigeria’s No. 1 Friendship Beer, hosted consumers to an evening of fun at Bongo Center, Owerri, Imo State on Sunday October 15th, 2017.
Before the Owerri event, other cities across Nigeria including Lagos, Ibadan, Uyo, and Port-Harcourt...
Top Nigerian lender, Fidelity Bank Plc, has reaffirmed its commitment to deliver unrivalled services to its teeming customers with the recent launch of its new brand campaign dubbed ‘Our Word’. The brand launch comes barely two years after the Bank successfully refreshed its corporate identity.
The Bank which unveiled its...
Campaign redefines affinity with consumers via price reduction
7up Bottling Company, maker of Pepsi and other brands recently introduced a new exciting price compliance campaign as a market strategy to sustain its loyal consumers and ignite more traction to the brand.
The campaign ‘No Shaking, Carry go’ is emphasizing volume...
Shoprite Nigeria is giving away 22 brand new Hyundai Grand Xcents in its “Biggest Birthday Promotion” which is running until 8 October 2017.
To stand a chance of winning one of these stylish cars, simply purchase one of 11 participating products at any Shoprite store nationwide. Customers then need to...
In times of trouble and great challenges, especially with the Nigerian economy in recession, it is more important for entrepreneurs and enterprises to stay true to their vision and purpose, keeping this as a priority, while managing short term obstacles.
This, according to the Marketing Director of FrieslandCampina WAMCO, Tarang...
