Saturday, November 16, 2019
Tiger Beer has just unveiled its all-new 33cl Sleek Can at an exclusive event in Lagos to competitive favourably in that market segment. Since its launch in the Nigerian market, Tiger Beer has consistently pushed the bar in innovation and strategic positioning with its unique brand narrative, and the beer...
The Agenda compiles results from a survey of 83 CEOs across 19 African countries   African business leaders are less optimistic about the strength of the global economy and their organisations’ ability to grow revenues in both the short and medium term than they were a year ago. A quarter...
Without a doubt, Guaranty Trust Bank plc widely known as GTBank is one of Nigeria’s populist banks, if not the only one with such attributes, hence its tagline “Wouldn’t you rather bank with us?” Recently through its products advertising, the bank seemed to have changed it tagline from  “Wouldn’t you...
The experiential marketing practitioners in Nigeria under the aegis of Experiential Marketers Association of Nigeria- EXMAN, have been tasked to take their expertise beyond marketing directors, marketing marketers brand managers and multinationals to chief executive officers-CEOs and small and medium scale enterprises- SMEs in order to widen the value...
The National Agency for Food and Drug Administration and Control(NAFDAC), a regulatory agency responsible for regulating and controlling importation, manufacture and use of food, drugs and packaged water in Nigeria has said that Eva Water produced and bottled by Nigerian Bottling Company Limited is safe for consumption, assuring consumers...
The world largest soft drink company and Nigeria’s leading market leader in the soft drink segment, Coca-Cola Nigeria, has extended its payment circle for all its suppliers from 45 days to 120 days, 789marketing can authoritatively report. 789marketing investigations revealed that the new development affect the soft drink giant’s advertising...
Courage, it is said, has no limits. This can best describe what took place in Onitsha on penultimate week when the Nigeria’s largest experiential marketing agency, Oracle Experience, cemented its footprint in the sand of time with one thousand mixed lights at the Gulder Red Night Party. Oracle Experience achieved...
The Outdoor Advertising Association of Nigeria has expressed displeasure over Lagos State Signage and Advertisement Agency refusal to settle debt owed to its members sequel to job done for the Lagos APC during 2015 general election, 789marketing can reveal. OAAN due for its annual general meeting in Abeokuta from June...
There was excitement among the tens of thousands of the hairstylists in Ogun State Chapter of the National Association of Hairdressers & Cosmetologists- NASHCO as ORS, Olive Oil hair brand campaign activation themed “Get Noticed, Get Confident” berthed in Sango-Ota, a commercial suburb of the state.   The brand activation, which...
Peak Milk, Nigeria’s supreme dairy brand has begun a crusade on the importance of a healthy breakfast – and why it is the ideal tool enabling your day to start and end well. The campaign is aimed at creating a counterculture through series of experiential and media-led activities which...