Saturday, May 28, 2022
Iconic pancake brand will no longer reference the Aunt Jemima name and characterAunt Jemima will soon become a relic of the past. The pancake brand’s parent company, PepsiCo, Inc., announced it is rebranding Aunt Jemima to Pearl Milling Company.
For Ayobami Babatunde, an integrated marketing communication consultant in Lagos, 2020 was the most difficult year for the advertising industry. The integrated marketing communication industry comprises core advertising, experiential marketing/brand activation, public relations, brand management, outdoor advertising, digital advertising...
GODDIE OFOSE Charles O’Tudor, Principal Consultant, ADSTRAT, brand management consultants has revealed the branding trends 2021 latest predictions that would redefine business environment in Nigeria to include logo adaptability, blandified branding, nostalgic brand marketing, branded visual content, social media branding,...
GODDIE OFOSE Having emerged the fourth registrar/CEO of Advertising Practitioners Council of Nigeria, (APCON) a couple of months ago, Dr. Olalekan Olumuyiwa Fadolapo said his vision for the advertising apex regulatory body is that will provide a healthy environment for...
Goddie Ofose, Lagos Nigeria has attained a milestone of 60 as a nation, the milestones according to Bolaji Alausa, Executive Creative Director at Noah’s Ark Communications, has always been an avenue for brands to connect with their audience. By connecting...
How Harp Lime, Maggi Machop, Indomie Relish, others fared Goddie Ofose, Nigerian corporate organisations particularly the fast moving consumer goods segment of the manufacturing sector, has had a fairly infamy reputation towards brand extension marketing strategy. Most products...
An Encounter with Success A Review of Azuh Arinze’s duology-“Encounters: Lesson from my journalism Career” and “Success is NOT served a la carte.” By Emeka Oparah Mr. Chairman, The Author, Mr. Azuh Arinze...
The triumphant return of major sporting activities across countries, after several months of lockdown came as a big relief to all anxious sport lovers, who have had to face the unpleasant reality the cancellation caused. Korean baseball was the first to return to...
One of Africa’s pay-TV operator StarTimes and NBCUniversal International Networks (NBCUIN, has  announced the launch of DreamWorks – the 24-hour channel dedicated to kids and family entertainment – on StarTimes platform across Sub-Saharan Africa. The DreamWorks channel is available starting 3 August bringing the best in animated...
Unemployment is high among Nigeria’s youth population. This age demography (15-35 years) accounts for about 50% of 200 million population. To avert unemployment escalation and its dangers, Nigeria can leapfrog education and up-skill its youth for appropriate jobs through Online education especially as Covid-19 has engendered New...