The Director-General of the Debt Management Office, Patience Oniha, has said borrowings by countries to finance budget deficits and critical infrastructure is not necessarily a bad idea.
The DG disclosed this in an interview with the News Agency of Nigeria on Thursday in Lagos, while speaking...
Coca-Cola Europacific Enterprises (CCEP) is tapping into young adults’ love of gaming with a new on-pack promotion. From 14th February until 25th April, gaming fans can scan QR codes on promotional packs of Coca-Cola Zero Sugar for a chance to access instant wins...
Nonny Ugboma and the legacy of success at MTN Foundation
On Thursday, April 1, while many people around the world were busy pulling hilarious pranks on their family and friends, one of Nigeria’s finest directors, an exemplary business leader and...
GODDIE OFOSE
For large corporate entities, corporate social responsibility, (CSR) initiatives are low hanging fruits that often offer these top organisations the opportunity to ‘brag’ and leverage the soft side of their brands.
This, in a way,...
Iconic pancake brand will no longer reference the Aunt Jemima name and characterAunt Jemima will soon become a relic of the past.
The pancake brand’s parent company, PepsiCo, Inc., announced it is rebranding Aunt Jemima to Pearl Milling Company.
For Ayobami Babatunde, an integrated marketing communication consultant in Lagos, 2020 was the most difficult year for the advertising industry. The integrated marketing communication industry comprises core advertising, experiential marketing/brand activation, public relations, brand management, outdoor advertising, digital advertising...
GODDIE OFOSE
Charles O’Tudor, Principal Consultant, ADSTRAT, brand management consultants has revealed the branding trends 2021 latest predictions that would redefine business environment in Nigeria to include logo adaptability, blandified branding, nostalgic brand marketing, branded visual content, social media branding,...
GODDIE OFOSE
Having emerged the fourth registrar/CEO of Advertising Practitioners Council of Nigeria, (APCON) a couple of months ago, Dr. Olalekan Olumuyiwa Fadolapo said his vision for the advertising apex regulatory body is that will provide a healthy environment for...
Goddie Ofose, Lagos
Nigeria has attained a milestone of 60 as a nation, the milestones according to Bolaji Alausa, Executive Creative Director at Noah’s Ark Communications, has always been an avenue for brands to connect with their audience. By connecting...
How Harp
Lime, Maggi Machop, Indomie Relish, others fared
Goddie Ofose,
Nigerian corporate organisations particularly the fast moving consumer goods segment of the manufacturing sector, has had a fairly infamy reputation towards brand extension marketing strategy. Most products...
