A prolific writer and communication specialist, Ikem Okuhu has said that Nigeria, all along, has been pretending to brand and rebrand while it has not attained a brand ‘status’. In this interview with 789marketing.ng, Okuhu explained what led him to write Pitch: Debunking Marketing Strongest Myths.
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A part from serving as a recognition initiative, aimed at celebrating prominent individual and corporate brands that have made a mark for themselves in their market segments, the annual West Africa Innovation Awards, is also fast becoming another avenue for attendees to learn few tricks about brand-building from the...
A food and nutrition expert with the Lagos State Government, Olusola Malomo, has stated that regular intake of fruit juice can end micronutrient deficiency, a condition he defined as absence of vital micronutrients. He noted that the shortage of such nutrients is as life-threatening as common health challenges.
Malomo said...
The emblem for the 2022 Fifa World Cup in Qatar has been unveiled in Doha and 27 other major cities around the world.
The design was inspired by Arab culture with the central theme based on a woollen shawl to reflect it being the first World Cup staged in the...
Tiger Beer has just unveiled its all-new 33cl Sleek Can at an exclusive event in Lagos to competitive favourably in that market segment.
Since its launch in the Nigerian market, Tiger Beer has consistently pushed the bar in innovation and strategic positioning with its unique brand narrative, and the beer...
The Agenda compiles results from a survey of 83 CEOs across 19 African countries
African business leaders are less optimistic about the strength of the global economy and their organisations’ ability to grow revenues in both the short and medium term than they were a year ago. A quarter...
Without a doubt, Guaranty Trust Bank plc widely known as GTBank is one of Nigeria’s populist banks, if not the only one with such attributes, hence its tagline “Wouldn’t you rather bank with us?”
Recently through its products advertising, the bank seemed to have changed it tagline from “Wouldn’t you...
The experiential marketing practitioners in Nigeria under the aegis of Experiential Marketers Association of Nigeria- EXMAN, have been tasked to take their expertise beyond marketing directors, marketing marketers brand managers and multinationals to chief executive officers-CEOs and small and medium scale enterprises- SMEs in order to widen the value...
The National Agency for Food and Drug Administration and Control(NAFDAC), a regulatory agency responsible for regulating and controlling importation, manufacture and use of food, drugs and packaged water in Nigeria has said that Eva Water produced and bottled by Nigerian Bottling Company Limited is safe for consumption, assuring consumers...
The world largest soft drink company and Nigeria’s leading market leader in the soft drink segment, Coca-Cola Nigeria, has extended its payment circle for all its suppliers from 45 days to 120 days, 789marketing can authoritatively report.
789marketing investigations revealed that the new development affect the soft drink giant’s advertising...
