Courage, it is said, has no limits. This can best describe what took place in Onitsha on penultimate week when the Nigeria’s largest experiential marketing agency, Oracle Experience, cemented its footprint in the sand of time with one thousand mixed lights at the Gulder Red Night Party.
Oracle Experience achieved...
The Outdoor Advertising Association of Nigeria has expressed displeasure over Lagos State Signage and Advertisement Agency refusal to settle debt owed to its members sequel to job done for the Lagos APC during 2015 general election, 789marketing can reveal.
OAAN due for its annual general meeting in Abeokuta from June...
There was excitement among the tens of thousands of the hairstylists in Ogun State Chapter of the National Association of Hairdressers & Cosmetologists- NASHCO as ORS, Olive Oil hair brand campaign activation themed “Get Noticed, Get Confident” berthed in Sango-Ota, a commercial suburb of the state.
The brand activation, which...
Peak Milk, Nigeria’s supreme dairy brand has begun a crusade on the importance of a healthy breakfast – and why it is the ideal tool enabling your day to start and end well. The campaign is aimed at creating a counterculture through series of experiential and media-led activities which...
In an online world where brands are trying to maintain control of their image, a campaign built on positive search terms should appeal to advertisers.
And this campaign, has in a way, achieved that despite some little flaws.
Brands are constantly working to align themselves with relevant, appropriate content. Historically, they’ve...
Heineken has introduced a new alluring all-green crown cork replacing the old cork.
According to the brand, this change presents the next subtle step in the evolution of the Heineken identity, expressing the clear, bright, fresh and natural character of the lager beer while retaining its same great taste.
The new...
The Big Brother Naija show which was first launched in Nigeria in 2006, is due back on our screens in a few months according to the organisers. But with months to go the show is already generating excitement and controversy which goes to show that no matter what side...
The traditional ruler of Lagos, Oba Rilwan Babatunde Osuolale Aremu Akiolu has given his royal blessings and commendations to Terra Seasoning Cube (a brand from the stable of TGI Distri Limited), which was formally unveiled to the media a few days ago in Lagos. Oba Akiolu also disclosed that...
Taxify rebrands, diversifies
Following the name change and remodeling of Taxify to Bolt and addition of other elements to brand, a transport expert as well as advertising practition said the Taxify brand could not have succeeded due to copycat strategy the brand adopted to challenge Uber.
On Monday, Taxify announced...
Mid-January, leading TV entertainment provider, MultiChoice Nigeria embarked on a campaign offer tagged ‘DStv Step Up’ and ‘GOtv Top Up’, geared towards heightening the TV entertainment experience of its customers by giving them access to a higher package than what they paid for.
The offer is open to both active...
