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Interview/Perspectives/Features

The earliest mention of the phrase ‘Black Friday’ was used to describe the day after Thanksgiving in the United States in 1952, which is usually the Friday after the fourth Thursday in November — a day considered to be the beginning of the country’s Christmas shopping season. Black Friday...
Nigeria has struggled over time with initiatives to market the country. From MAMSE, Heart of Africa to Good People Great Country, these initiatives have failed to lift the country’s image. In this interview, President of National Institute of Marketing of Nigeria (NIMN), Tony Agenmonmen says brand Nigeria should treated...
You will not be wrong, if you referred to Ken Egbas as Mr. CSR. Though the game has moved up a notch higher, to what is known as sustainability. Ken is still  considered a number one authority in the sector in Nigeria and Africa. Having midwived the industry's prime...
The increasing level of widows’ maltreatment in Nigeria is frightening. According to the last data released, Nigeria has over 8 million widows with an estimated 21 million children. Mr. Felix King, Founder, Felix King Foundation who spoke to our correspondent said that the challenges will be best tackled by...
Mr. Lampe Omoyele is a foremost marketing research professional and Managing Director of Nielsen West Africa, a leading global research agency. Omoyele who spoke with GODDIE OFOSE on the important of research on marketing campaigns said that Nigerian consumer confidence index has never been so poor until 4th quarter...
  Rosabel Advertising Chief Executive Officer, Clement Omemu, reflects on his 20 years’ experience in the industry to speak to Senior Correspondent, GODDIE OFOSE, on several issues about advertising in Nigeria and the African continent. Assessment of advertising industry The standard is not as high as I expected it to be. We...
Hospitality business in Nigeria is under heavy criticism. While some stakeholders believe the industry is gradually taking shape others say it suffers from poor standards and regulation. In this interview with Senior Correspondent, GODDIE OFOSE, in Sango Ota, Ogun State, the Chairman/Chief Executive Officer of Golden Legacy Hotels & Services,...
Headstart Consulting Chief Executive Officer, Fanen Acho, is a marketing, media, communication, and creative professional with a trove of experience from stints with DDB Lagos, Superbrand, African Practice, and corporate organisations. He decided to champion a new cause when he discovered a gap in integrated marketing communication (IMC). Acho argues that...
Charles O’Tudor, arguably one of the best brains in the brand management sub-sector of the integrated marketing communication. He came into prominence with its communication’s buzzword ‘O2Generation’. He also one of the first true advertising guys who broke away and championed brand management practice in Nigeria. The Principal Consultant...
After the launch of some of its products in Nigeria, Julien Fourit, Director Sales, Africa, Alcatel OneTouch fielded some questions from newsmen, 789marketing was there. Excerpts.   Delay to Nigeria market As the smartphone and tablet markets have grown, especially here in Nigeria we wanted to ensure that the AOT mobile devices...