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Interview/Perspectives/Features

  Rosabel Advertising Chief Executive Officer, Clement Omemu, reflects on his 20 years’ experience in the industry to speak to Senior Correspondent, GODDIE OFOSE, on several issues about advertising in Nigeria and the African continent. Assessment of advertising industry The standard is not as high as I expected it to be. We...
First, I would like to thank Goddie and his team for considering me worthy of delivering this keynote speech in a gathering of very distinguished men and women of inestimable knowledge. The subject at hand is one that has gained currency in the...
In self destructive relationships, one plus one equals something less than two.  When the two parties interact, they consume more resources than they produce and the result of their relationship is a net loss. Daryl Conner writes that ,often people in self destructive relationship spend most of their time...
Optimism to burnout It was October 2015. That time of year when our Chiefs (CEO, CFO, CCO) and a few Directors would fly out to Abu Dhabi for the last board meeting of the year. They would...
Mr. Osamede Uwubanmwen is the commercial director at Biogenerics and the newly elected President of Advertiser Association of Nigeria (ADVAN). He spoke to our correspondent, ABIGAIL GOLD on a wide range of issues on Advertising Industry Standard of Practice (AISOP), ADVAN house, marketing...
Headstart Consulting Chief Executive Officer, Fanen Acho, is a marketing, media, communication, and creative professional with a trove of experience from stints with DDB Lagos, Superbrand, African Practice, and corporate organisations. He decided to champion a new cause when he discovered a gap in integrated marketing communication (IMC). Acho argues that...
Charles O’Tudor, arguably one of the best brains in the brand management sub-sector of the integrated marketing communication. He came into prominence with its communication’s buzzword ‘O2Generation’. He also one of the first true advertising guys who broke away and championed brand management practice in Nigeria. The Principal Consultant...
Nigeria has struggled over time with initiatives to market the country. From MAMSE, Heart of Africa to Good People Great Country, these initiatives have failed to lift the country’s image. In this interview, President of National Institute of Marketing of Nigeria (NIMN), Tony Agenmonmen says brand Nigeria should treated...
COVID-19 pandemic has dealt a deadly blow on advertising spend and when the industry was preparing to resurrect, recession set in. in the interview, Mr. Buchi Johnson, Chief Idea Officer at Lilvera Group, a front-line consultancy firm in West Africa said that any...
The earliest mention of the phrase ‘Black Friday’ was used to describe the day after Thanksgiving in the United States in 1952, which is usually the Friday after the fourth Thursday in November — a day considered to be the beginning of the country’s Christmas shopping season. Black Friday...