The Chief Executive Officer of X3M Ideas, Steve Babaeko, speaks to Raheem Akingbolu on the evolution of the Marketing Communications industry and the need for local agencies to deepen their creative ingenuity to be able to compete maximally with global firms.
How...
By Christiane Amanpour and Emmet Lyons
When Russian troops invaded their homeland, Ukrainian President Volodymyr Zelensky and first lady Olena Zelenska refused to flee or to give in, opting instead -- like many of their countrymen and women -- for defiance in the face of...
Mr. Osamede Uwubanmwen is the commercial director at Biogenerics and the newly elected President of Advertiser Association of Nigeria (ADVAN). He spoke to our correspondent, ABIGAIL GOLD on a wide range of issues on Advertising Industry Standard of Practice (AISOP), ADVAN house, marketing...
First, I would like to thank Goddie and his team for considering me worthy of delivering this keynote speech in a gathering of very distinguished men and women of inestimable knowledge. The subject at hand is one that has gained currency in the...
By Muyiwa Akande
As the business environment becomes more competitive and race for the consumers’ pockets is becoming keener by the day, it is imperative for brands to evolve on a constant basis in order to meet these rapidly-changing trends...
Prior to COVID-19 pandemic, the integrated marketing communication, particularly the advertising industry has had some structural challenges and the pandemic has compounded those challenges. In this interview with GODDIE OFOSE, the managing director of TBWA The Disruption ® Company and former president of...
Optimism to burnout
It was October 2015. That time of year when our Chiefs (CEO, CFO, CCO) and a few Directors would fly out to Abu Dhabi for the last board meeting of the year.
They would...
ATF’S continued focus on practical issues reveals significant intelligence within the region
Despite a difficult 2020, with necessary live events globally having been stifled by the pandemic, the Asia TV Forum & Market 2020 (ATF) made a significant mark in...
COVID-19 pandemic has dealt a deadly blow on advertising spend and when the industry was preparing to resurrect, recession set in. in the interview, Mr. Buchi Johnson, Chief Idea Officer at Lilvera Group, a front-line consultancy firm in West Africa said that any...
Funmilola Oladipupo
A few weeks ago, the amendment to the sixth broadcasting code
was unveiled to the public by the National Broadcasting Commission (NBC) via a
newspaper advert. The amendment, according to NBC, is to significantly restrict
monopoly and anti-competitive behavior in...
