A prolific writer and communication specialist, Ikem Okuhu has said that Nigeria, all along, has been pretending to brand and rebrand while it has not attained a brand ‘status’. In this interview with 789marketing.ng, Okuhu explained what led him to write Pitch: Debunking Marketing Strongest Myths.
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Your customers businesses are growing and their fleets are more distributed than ever before
As a business, we welcome opportunity. So when we spotted the chance to expand our portfolio with driver management we took it with you in mind. To be the first print vendor to partner with...
In self destructive relationships, one plus one equals something less than two. When the two parties interact, they consume more resources than they produce and the result of their relationship is a net loss. Daryl Conner writes that ,often people in self destructive relationship spend most of their time...
Nnamdi Ndu is the chief executive officer of CHINI Africa and representative of Cannes Lions festival in Nigeria and organisers of the annual Creativity Week says no creative work can survive without culture.
Objective of the Creativity Week
The creativity week is a way of bringing together all those who are...
Management of Dangote Cement, over the weekend, assured block- moulders and other stakeholders in the building construction business of the durability and the extra power its new product: “BlocMaster” possessed. The new product is described as the best quality cement in the country for now. The company also said...
The earliest mention of the phrase ‘Black Friday’ was used to describe the day after Thanksgiving in the United States in 1952, which is usually the Friday after the fourth Thursday in November — a day considered to be the beginning of the country’s Christmas shopping season. Black Friday...
Nigeria has struggled over time with initiatives to market the country. From MAMSE, Heart of Africa to Good People Great Country, these initiatives have failed to lift the country’s image. In this interview, President of National Institute of Marketing of Nigeria (NIMN), Tony Agenmonmen says brand Nigeria should treated...
You will not be wrong, if you referred to Ken Egbas as Mr. CSR. Though the game has moved up a notch higher, to what is known as sustainability. Ken is still considered a number one authority in the sector in Nigeria and Africa. Having midwived the industry's prime...
The increasing level of widows’ maltreatment in Nigeria is frightening. According to the last data released, Nigeria has over 8 million widows with an estimated 21 million children. Mr. Felix King, Founder, Felix King Foundation who spoke to our correspondent said that the challenges will be best tackled by...
Mr. Lampe Omoyele is a foremost marketing research professional and Managing Director of Nielsen West Africa, a leading global research agency. Omoyele who spoke with GODDIE OFOSE on the important of research on marketing campaigns said that Nigerian consumer confidence index has never been so poor until 4th quarter...
