Grace Oluchi Mbah, Co-Founder and Executive Director, Climate Action Africa
Nigeria, a nation brimming with potential, faces a significant challenge: climate change. In 2023, Nigeria actually recorded a decline in rainfall to about 1061 millimeters (mm) compared to 2022, which was about 1137.078 millimeters...
By Loyiso TwalaThe year ahead buzzes with talk of trends: Artificial Intelligence (AI), humour, purpose, blockchain, video, gaming, and the inevitable buzzwords. While these hold weight, the industry's true sustainability lies elsewhere: with the power of people.
Ultimately, it's people who drive this fascinating...
Philip Odiakose
Out-of-home (OOH) advertising has long been a cornerstone of marketing strategies, offering brands the opportunity to reach consumers in high-traffic locations where they live, work, and play. However, measuring the return on investment (ROI) of OOH campaigns has historically presented challenges due...
Philip Odiakose
In today's media landscape, the ability to monitor and analyze media coverage is crucial for brands seeking to stay ahead of the competition and maintain their reputation. However, the sheer volume and diversity of media sources, coupled with the ever-evolving nature of...
Emmanuel Asika, Country Head, HP Nigeria explores how organisations can grow and reinforce their service offerings to sustain a functional IT structure
It seems like it’s the end of work as we know it, given the significant transformation and changes in recent years. The...
Oluwashola Achara
The maxim “Culture eats strategy for breakfast,” coined by the esteemed management consultant Peter Drucker nearly two decades ago, holds truer than ever in today’s rapidly evolving business landscape. Amidst the flux of strategies, products, and technologies, one unwavering constant persists: the...
In a recent report released by McKinsey in Q4, 2023, the pivotal connection between CEOs and Chief Marketing Officers (CMOs) emerges as a decisive factor in a company's performance. Strikingly, CEOs who strategically position marketing as the fulcrum of their growth strategy are more likely to achieve...
Your Excellency,I hope this letter finds you well. I am writing in line with the right of the consumer to be part of conversations in the country and as such please permit me to quote you on the subject of your interest as expressed in your New...
Philip Odiakose
Introduction:
Out-of-Home (OOH) advertising has long been a cornerstone of brand promotion, but with the digital shift, the industry has encountered new challenges, including fraudulent practices. This article aims to explore the landscape of fraud in Out-of-Home (OOH) media...
Anthony Ogamba
As we embark on the journey into 2024, the future of entertainment technology in Nigeria promises to be nothing short of revolutionary. From Nollywood breaking records to the dynamic landscape of streaming platforms, advertising, and the pulsating beats of Afrobeat, the stage...
