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Wednesday, June 19, 2024
By: Philip Odiakose In Out-of-Home (OOH) advertising, where campaigns are designed to captivate audiences in the physical world, the stakes are high, and the margin for error is slim. As a seasoned Chief Media Analyst with over a decade of experience in media monitoring...
By Mike CookOne of the most important ways a fintech can listen to its customers is to gauge how they engage with its products All around the world businesses are pulling out the stops to achieve growth in what can best be described as...
 George Asamani, MD, Project Management Institute, Sub-Saharan Africa Economies that impose restrictions on women's contributions fall short of their potential. Inversely, an economy reaches its peak dynamism when every citizen, regardless of gender, is empowered to contribute equally. There is a saying in Nigeria,...
By: Philip Odiakose In an era marked by economic volatility and shifting consumer behaviors, businesses are grappling with tough decisions regarding their advertising budgets. As a Media Analyst, I have witnessed firsthand the cyclical nature of economic downturns and their impact on marketing strategies. Amidst...
Philip Odiakose As the pioneer of public relations measurement in Nigeria, with over 15 years of professional experience, I have had the privilege of witnessing the evolution of PR measurement from a mere afterthought to an indispensable component of strategic communication. In this article,...
Grace Oluchi Mbah, Co-Founder and Executive Director, Climate Action Africa Nigeria, a nation brimming with potential, faces a significant challenge: climate change. In 2023, Nigeria actually recorded a decline in rainfall to about 1061 millimeters (mm) compared to 2022, which was about 1137.078 millimeters...
By Loyiso TwalaThe year ahead buzzes with talk of trends: Artificial Intelligence (AI), humour, purpose, blockchain, video, gaming, and the inevitable buzzwords. While these hold weight, the industry's true sustainability lies elsewhere: with the power of people. Ultimately, it's people who drive this fascinating...
Philip Odiakose Out-of-home (OOH) advertising has long been a cornerstone of marketing strategies, offering brands the opportunity to reach consumers in high-traffic locations where they live, work, and play. However, measuring the return on investment (ROI) of OOH campaigns has historically presented challenges due...
Philip Odiakose In today's media landscape, the ability to monitor and analyze media coverage is crucial for brands seeking to stay ahead of the competition and maintain their reputation. However, the sheer volume and diversity of media sources, coupled with the ever-evolving nature of...
Emmanuel Asika, Country Head, HP Nigeria explores how organisations can grow and reinforce their service offerings to sustain a functional IT structure It seems like it’s the end of work as we know it, given the significant transformation and changes in recent years. The...