Thursday, November 14, 2019
The earliest mention of the phrase ‘Black Friday’ was used to describe the day after Thanksgiving in the United States in 1952, which is usually the Friday after the fourth Thursday in November — a day considered to be the beginning of the country’s Christmas shopping season. Black Friday...
Corruption, Not In My Country, an anti-corruption and behavioral change advocacy group has condemned politicians in Ekiti State for compromising the integrity of the electoral process with the buying of votes during the just concluded gubernatorial elections held on the 14th of July, 2018.   The group which campaigns against corruption...
A speech delivered at Marketing Edge National Marketing Summit in Lagos as chairman’s of the occasion by former Chairman Advertising Practitioners Council of Nigeria/GMD, SO&U, Mr. Udeme Ufot. We live in a fast changing and transforming world. Innovations are taking place at the speed of light. This is an age...
By Emeka Oparah I have been planning to do this post ever since I got back from Lebanon, but distractions won’t let me. This morning, I woke up to a well-crafted piece by my ABURO (younger brother), Akin Fadeyi on the same topic and I decided to agree with...
By Kufre Ekanem, Kaliningrad, Russia It is post-match Kaliningrad. The night is finally dark. The chills have descended. It's cold enough to bring out the sweatshirts, cardigans and ilk but not enough to temper the good bonhomie of fans from both sides. After the long trek from the stadium and an...
  In today’s world, most businesses now have a website where customers may visit to get information about the business. These websites not only represent the company online but can be utilized to boost sales for a business. However, as a business owner without much tech knowledge, you may find...
Food is a necessity across different socio-economic class; and top brands are relentlessly creating association with it in order to gain traction, acceptance and expression in the marketplace. While that sounds like a drift, there’s likelihood that brands will continue to seek more opportunities to connect to foods, even...
On behalf of the Advisory Board and Management of TOP 50 BRANDS NIGERIA® I will like to welcome you all and thank you for honoring our invitation. As you know, every year, we announce the 50 top brands for the year. These are brands that have been able to weather...

Professional “YES” Men

Growing up, advertising had always been the love of my life - the dress sense, spring in their steps, intelligently deciphering brands, you would almost never expect the astuteness in brand communication spewing out the mouth of these sets of “misfits” or “nonconformists” as they are fondly regarded. Finding...
It has been a few years since students in Nigerians had to deal with long-term strikes; and just at the moment we thought the era of students having to stay an extra 2 to 3 years in school due to unnecessary strikes by championed by the Academic Staff Union...