Tuesday, March 19, 2024
Emmanuel Asika, Country Head, HP Nigeria explores how organisations can grow and reinforce their service offerings to sustain a functional IT structure It seems like it’s the end of work as we know it, given the significant transformation and changes in recent years. The...
Oluwashola Achara The maxim “Culture eats strategy for breakfast,” coined by the esteemed management consultant Peter Drucker nearly two decades ago, holds truer than ever in today’s rapidly evolving business landscape. Amidst the flux of strategies, products, and technologies, one unwavering constant persists: the...

The growth handshake

In a recent report released by McKinsey in Q4, 2023, the pivotal connection between CEOs and Chief Marketing Officers (CMOs) emerges as a decisive factor in a company's performance. Strikingly, CEOs who strategically position marketing as the fulcrum of their growth strategy are more likely to achieve...
Your Excellency,I hope this letter finds you well. I am writing in line with the right of the consumer to be part of conversations in the country and as such please permit me to quote you on the subject of your interest as expressed in your New...
 Philip Odiakose Introduction: Out-of-Home (OOH) advertising has long been a cornerstone of brand promotion, but with the digital shift, the industry has encountered new challenges, including fraudulent practices. This article aims to explore the landscape of fraud in Out-of-Home (OOH) media...
Anthony Ogamba As we embark on the journey into 2024, the future of entertainment technology in Nigeria promises to be nothing short of revolutionary. From Nollywood breaking records to the dynamic landscape of streaming platforms, advertising, and the pulsating beats of Afrobeat, the stage...
As we usher in the new year, it's no secret that your focus is firmly set on executing the meticulously crafted marketing plans for 2024. Staying ahead of the curve is not just about embracing the latest trends but also about aligning your strategies with the values...
The global public relations (PR) market experienced substantial growth in 2023, reaching approximately 107 billion U.S. dollars, a 6.6 per cent increase from the previous year. Projections indicate a continued upward trajectory, with an anticipated compound annual growth rate (CAGR) of 5.7 per cent, positioning the market...
⦁ Proffers practicable solutions on how women can be more proactive in pursuit of their purpose before marriage⦁ Kick starts hashtags #Ichabod, #ImEnough to allow women share their experiences as women A writer and renowned communications strategist, Ogochukwu Geraldine Eloike,...
 By Arinze Anapugars The term "Man of God" had long since lost its luster. Therefore, for anyone who has encountered the zestful spiritual director of Zion Prayer Movement Outreach, Lagos, Evangelist Chukwuebuka Anozie Obi, referring to him as a "Man of God" will be...