By: Jack Dawson
There has been a lot of talk about digital marketing but few people understand what this 'digital marketing' thing is all about. This article is going to give you a brief overview of what this type of marketing is all about and five things that, as an...
Philip Odiakose
Introduction:
Out-of-Home (OOH) advertising has long been a cornerstone of brand promotion, but with the digital shift, the industry has encountered new challenges, including fraudulent practices. This article aims to explore the landscape of fraud in Out-of-Home (OOH) media...
In life, support is everything. It determines who wins and who loses and because success is both an inside job and team effort, it matters who makes up the team. In the world of business, it is the same thing. Successful CXOs and high-level professionals understand that...
Nigeria’s manufacturing sector, like other production environments all over the world, is no stranger to challenges and barriers that characteristically places a strain on production processes.
However, in the last few years, there has been a seeming uniformity, or...
Business is powerful. There are a
lot of moving parts and getting it right can yield tremendous benefits. At the
core of any business is the customer. Every business knows that satisfying the
customer is a priority. You listen to their pain points, concerns, and
feedback, then...
The earliest mention of the phrase ‘Black Friday’ was used to describe the day after Thanksgiving in the United States in 1952, which is usually the Friday after the fourth Thursday in November — a day considered to be the beginning of the country’s Christmas shopping season. Black Friday...
The Federal Government will benefit immensely from engaging well-trained public relations professionals to effectively manage its relationships with citizens, particularly youths and communicate policies to them to avoid misunderstandings.
Adekunle Dixon Odukoya, Senior Consultant, Strategy, with leading public relations and integrated communications consulting firm,...
The Executive Director, CMC Connect, Raheem Olabode has said that the Nigerian Institute of Public Relations (NIPR) as a regulatory body needs to improve more in the aspect of professional practice. NIPR, he stated, is improving on a daily basis, but needs to double its efforts to...
By Muyiwa Akande
As the business environment becomes more competitive and race for the consumers’ pockets is becoming keener by the day, it is imperative for brands to evolve on a constant basis in order to meet these rapidly-changing trends...
A speech delivered at Marketing Edge National Marketing Summit in Lagos as chairman’s of the occasion by former Chairman Advertising Practitioners Council of Nigeria/GMD, SO&U, Mr. Udeme Ufot.
We live in a fast changing and transforming world. Innovations are taking place at the speed of light. This is an age...
