Chain Reactions is one of Nigeria’s leading public relations and integrated communications consulting firm. Founded by the year 2010, the firm operates around the philosophical belief system of “Influence” and constantly is driven by persistent goal to always influence its environment, remote and immediate, whether that influence is of a purchase decision, a behavioral change or perhaps acceptance of a new public policy or national agenda.
Chain Reactions is the Exclusive Nigerian Affiliate and West African Partner to Edelman, the world’s number one and largest communications company with presence in 65 countries around the globe. Chain Reactions has a rich and extensive experience in managing strategic communications for clients across several sectors and industries including beverage, telecom, technology, banking, tourism, manufacturing, as well as public affairs, government relations, and political communication among others.
The agency was founded based on a core corporate value which emphasizes Ownership, Responsibility, Respect, Discipline, Creativity and Audacity, and well imbued with a corporate vision “To become Africa’s preferred PR and Reputation Management Consultants and solution house for clients who wish to play in the reputation economy” Its mission statement simply is “To always offer strategic solutions to clients with uncommon passion and deep market insights. By these process, the firm has been able often to successfully turn prospects to clients and clients to faithful witnesses of what things it practices.
At Chain Reactions, the work team is made up of some of the brightest, most creative and passionate individuals to ever behold in industry. They combine a rich and storied background in Strategy Development, Public Relations, Advertising, Brand Management, Business Consulting, Corporate Social Responsibility, Multimedia and Creatives, Events and Experiential, Journalism, Digital PR, and Digital Marketing.
Heading the work team in capacity of Managing Director/Chief Strategist is Isreal Opayemi, (FNIPR). He is also the President of the Public Relations Consultants Association of Nigeria (PRCAN). As Chief Strategist for Chain Reactions Nigeria, he currently provides overall strategic team leadership for clients and top C-level executives across multi-sectors and industries. These include The Governors of Lagos State and Ekiti State, Babatunde Sanwo-Olu and Kayode Fayemi respectively, the then Governor of Lagos State and current Minister of Works & Housing, Babatunde Fashola, SAN; CEOs and Senior Management Teams of 9mobile, Wema Bank, Facebook, RB Nigeria, First Bank and Oando to mention a few.
Chidiebere Onuorha is Senior Consultant (Strategy & Business Management) at Chain Reactions.
Chidiebere is a Communications Consultant, with over 14 years of experience in Corporate and Brand Communications. His career has seen him work in both journalism and marketing communication sectors in Nigeria and Ghana. He currently works with Chain Reactions Nigeria, the Nigerian affiliate and West African Preferred Partner to Edelman, the world’s largest communications firm, as the Head, Strategy and Business Management.
Adekunle Dixon Odukoya is (Senior Consultant, Insight & Strategy) at Chain Reactions. He is a creative Brand Strategist with over 12 years’ experience in developing and ensuring consistent and effective brand message.
A Chartered Marketer with the Chartered Institute of Marketing, Nigeria, and holder of the Bloomberg Media Executive Certificate in Financial Journalism and Analysis, as well as a PRCAN Certificate in Digital PR, he boasts an extensive work experience in the Integrated Marketing Communications field having worked in Advertising, Brand Management and Public Relations Consultancies.
Adedamola Danso is Senior Analyst, Strategy & Business Management. She has experience that spans different sectors including Financial Services, Automobile, Health and Fitness.
She worked with PiggyVest, an online savings and investment platform, on a financial literacy book in partnership with online media platform, Y!/YNaija.com.
She handled Public Relations for STEM in Africa (SIA) 2020 conference sponsored by MedPlus to create opportunities for underserved children by promoting interest in science through exciting experiments and workshops.
At Chain Reactions each clients brief is taken through a systematic and yet organic process. The firm has overtime earned for itself a reputation for being a dynamic workforce with quick turn around response time. They work hard to ensure that the public, customers, investors, partners, employees and stakeholders remain well informed. The ultimate goal being to ensure that client’s messages persuade stakeholders to maintain a certain view, or to take certain purchase decisions.
The agency is known to have handled several top class and major key campaigns for a number of public and private sector organizations notably among which includes :
Spotify’s Launch in Nigeria
Chain Reactions Nigeria was recruited and put on retainer for the official launch of Spotify in Nigeria. The brand needed to create excitement and buzz around its expansion in Nigeria and other key African markets. One key objective for the Client was to drive brand awareness and introduce Spotify to the market.
Given that Nigeria is one of the priority markets for the brand, the agency adopted a more tailored media relations and influencer approach, using key influencers to drive awareness and download of the Spotify app, all of these with a very limited budget.
Similarly, Chain Reactions delivered a top class and highly successful brand campaign for HP’s Africa First Time Buyer
HP as a brand has always shown a commitment to quality education. This can be seen in the several education developments initiatives and programmes it has rolled out both in Nigeria and across the world, including the ‘Mentor-a-Teacher program’.
Following the outbreak of the COVID-19 pandemic in late 2019, and the resultant closure of schools in early 2020, the brand entered into a partnership with the African Union on Distance Learning in 55 African Countries during COVID-19 as countries needed to adapt quickly to ensure the school year wasn’t lost. It also enable HP launched a campaign to educate Nigerians on how best to utilize technology for kids’ education as the world deals with the new normal.
Wema Bank Valentine’s Day was yet another key Campaign roll out successfully executed by Chain Reactions.
The Valentine’s Day campaign was an audacious social media campaign strategically designed to disrupt the social media space. It was also orchestrated as a holistic approach to connect to trends, generate positive talk ability & create top of mind awareness for the Wema Bank brand among young people.
The agency using its in-house creative and digital unit, designed and deployed several creatives, Wema Bank, #WithYouAllTheWay. Activities executed included Content design, development and deployment, as well as influencer engagement.
Davido’s Unveiling of ALAT By Wema’s Ambassador was yet another grand campaign effort strategically executed by Chain Reactions.
Given the engagement that the Wema Bank brand and ALAT by Wema, Nigeria’s first fully digital bank, got from Davido’s Online Challenge to his fans and friends on the 17th of November, 2021, the bank decided to sign him on as a Brand Ambassador.
With the announcement of the signing coming up, there was the need to take control of the narrative, sustain the wave of positive comments and perception to ensure that the bank continues to reap immense reputational benefits across the Digital Space.
Governor BabajideSanwo-Olu’s 731 Days Anniversary Campaign was yet another grand creative execution by Chain Reactions.
The administration of Governor Babajide Sanwo-Olu was marking its second year in office. There was thus an opportune ity to demonstrate the Governor’s commitment to his campaign promises to the people of Lagos State despite the challenges occasioned by the COVID-19 pandemic, the economic recession and the EndSars protest which destroyed critical state infrastructure.
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