CHI Limited, a fruit juice and value-added dairy manufacturer in Nigeria, has recently rewarded its long-standing distributors at the 2024 Annual Distributors Conference.

A statement by the company on Wednesday said that the conference with the theme ‘Break Boundaries, Exceeds Expectations’ served as a platform to recognise and reward the exceptional contribution of the distributors and wholesalers who play a critical role in the success and business goals of the company for the year.

It explained that the conference was held in two sessions, while the morning session featured keynote addresses, industry insights, and brand immersion experiences; the evening session was a cultural display of elegance and funfair that culminated in the award presentation and recognition of the contribution the trade partners made to the company in the 2023 year under review.

According to the firm, the key highlight of the event was the award ceremony, which acknowledged outstanding trade partners in various regions across the country.

The Managing Director, Chivita|Hollandia (CHI Limited), Eelco Weber, stated that the company’s success story is incomplete without the strong partnerships it has built with trade partners.

“Today, we celebrate not only the achievements but the collaborative spirit that has made our growth possible,” he noted.

The Chief Commercial Officer, Chivita|Hollandia (CHI Limited), Bola Arotiowa, said that the event, being the first of its kind, would continue to be an annual meeting to enable the company to work more closely with its distributors.

“Our distributors are the backbone of Chivita|Hollandia (CHI Limited). Their relentless efforts in distributing our products, promoting our brands, and expanding our reach across the nation are truly commendable

“As the bridge between us and our valued consumers, it is very important to reward their hard work and dedication for being an essential part of the Chivita|Hollandia (CHI Limited) family. Together, we would continue to deliver great products to our consumers, which in turn would deliver value to them,” Arotiowa added.

The winner of the Outstanding Distributor of the Year in the North 1 Region, who is also the Chief Executive Officer of Smabirm Nigeria Limited, Bilikisu Saida, expressed delight at the company’s recognition.

She stated that the awards served as a way to inspire distributors to do more and put in more effort, which in turn would help both the distributors and the company grow.

Saida was rewarded with N2m worth of Chivita|Hollandia products.