To promote togetherness and help Muslim faithful mark this year’s fasting, Coca-Cola launched its Ramadan campaign tagged “This Ramadan, There’s Joy When We Iftar Together”, to provide Coca-Cola Iftar packages to families to promote togetherness.
According to Coca-Cola, the initiative is to deepen family bonding over meals while starting the day’s fast and after the break.
The Online Campaign will provide an inside look into the life of individuals and their families during Ramadan in a deeper, more relatable way as it focuses on a chapter by chapter fun cooking moment story of select Influencers with their families during the month of Ramadan.
“The outdoor activation campaign tagged “Iftar Wonder Meals” would focus on the execution of a series of sampling activities of branded goodies targeted during break times for Muslim faithful in designated locations in Mosques across Lagos, Ibadan, Abuja, Kano and Kaduna,” Coca-Cola said.
The cola giant also noted that consumers will participate in various activities where they will win tickets to the Iftar Magic Table, a grand event towards the end of Ramadan where they will be entertained by the beauty of Iftar Wonder Table at a grand Tasfir – Islamic entertainment-themed event.
Commenting on the campaign, Bunmi Adeniba, Marketing Director, Coca-Cola Nigeria, said: “As we understand the value of sharing moments of happiness and refreshing our consumers, we hope to promote family bonding by entrenching the importance of sharing and bonding over meals with Coca-Cola during Ramadan to ensure that the general essence of the Iftar bonding is realised.”
She further added that the month of Ramadan significantly contributes to fostering good relations and the promotion of community cohesion, adding that the campaign is the company’s way of promoting sharing and togetherness, one of the core messages of Ramadan, which is an important aspect of people’s lives.
Ramadan is considered one of the holiest months of the year for Muslims. During Ramadan, Muslim families abstain from food and water from sunrise to sunset and gather, either during the morning to start the fast or at night to break it, thus encouraging a special sharing moment with family, especially at Iftar and Sahur.