Re-directs focus to sustainability, impact and ESG adoption.
Quadrant MSL’s Chief Operating Officer and Head of Business, Oluwarantimi Olaniyan has announced that she is bowing out of service in Quadrant MSL, where she has been at the helm of leadership and oversight for close to five years.
She disclosed this on Saturday, May 4, 2024 where she said she would be moving on to focus on a crucial issue for business and society – sustainability and development communications.
She said, “After almost five years of leadership at Quadrant MSL and transformation, in line with the direction given by the board of Insight Redefini, I will now be moving on to focus on driving sustainability, impact and ESG adoption. This has been at the core of my work and it is now time to contribute more value beyond what I have done in time past. My time at Quadrant MSL has been exciting, challenging and rewarding, and I am very proud of the work we have accomplished together.”
As Chief Operating Officer and Head of Business, Olaniyan directed business operations and service delivery, as well as social impact framework design and execution across various sectors, including aviation, financial services, technology, fast moving consumer goods and public affairs. She was responsible for driving compliance efforts in line with the operations standards set by the global MSL group (a part of Publicis Groupe) and the regional Insight Redefini group (Publicis Nigeria).
During Olaniyan’s time at Quadrant MSL, she transformed the business from just a PR agency to a strategic communications firm where clients trusted the firm for strategic advisory, crisis management, and behavioural change campaigns. She expanded the business clientele portfolio by over 35% with new projects in reputation management, strategic communications and sustainability.
Since her appointment, innovation has been the major strand of the company’s DNA typified in the creation of three innovation assets: Q-intel, a public affairs intelligence advisory asset shared weekly with business leaders; Q-impact, a social impact and sustainabily aligned service for development-focused players; as well as Q-Talks, an industry-meets-issues thought-leadership platform featuring business leaders in the market.
Olaniyan went on to express her gratitude to the Insight Redefini leadership, and all Quadrant MSL’s partners for their support during her time at the company. She also implored the team to continue to trust the process and give the support that she was given, to the new leadership team.
Ranti Olaniyan’s journey at Quadrant MSL started in the thick of the pandemic in 2020, when the group had given a total transformation mandate to the business. As Lead Strategic Consultant, Olaniyan ran with this vision and transformed the business operations including financials. She moved on to become Head of Business following Bukola Shobowale’s exit from the company, before getting promoted to the office of Chief Operating Officer.
Oluwarantimi is an African-focused strategic communications professional, with over 12 years of work experience spanning advocacy, corporate communications, development, and public affairs


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