After successfully completing two editions of Cussons Baby Moments, a flagship platform of Cussons Baby brand, the brand has launched yet another novel project that would give toddlers between aged 2years to 5years the opportunity to exhibit their talents in sing, dancing and poetry.
The first ever toddler talent contest in Nigeria tagged ‘Cussons Baby Toddler Grow and Shine”, will have sensational and contemporary music stars in Jude Abaga popularly known as MI, Waje Iruobe and Chidinma as judges of the toddlers.
Present at the unveiling ceremony of the judges o orthe programme at PZ Cussons in Lagos were Head of Category and Channel Manager, Jimi Taiwo, Category Marketing, Family Care, Mildred Bagshaw, Category Manager, Family Care, Faith Okoli, Brand Manager, Oluwaseun Ayeni, Assistant Brand Manger-Cussons Baby, Tobi Adetunji and MI, and Waje.
According to the Category Manager, Family Care- Mrs. Mildred Bagshaw, the initiative is as a result of a direct response from the consumers-basically parents, who have said through their feedbacks that the brand should move a notch higher by introducing a talent contest for the toddlers.
“The motivation for the brand came from the consumers. They are the ones that we are here for and this is a direct response to the feedbacks that we have got from the two editions of the Cussons Baby Moments, where some parents wanted us to take it a notch higher and include children that were older than the target audience, which we are looking for in the photo competition.” According to her the new initiative is tied to the brand communication platform of Cussons Baby Moments, which is celebrating, exciting and happy moments with children.
An elated MI who spoke on behalf of other judges said that the team is passionate about the new assignment and will put in everything to ensure that the kids are properly judged. While thanking Cussons Baby for conceptualizing the project, MI said “they have done a fantastic job of conceptualizing and putting the event together. It makes it for me and my team to fit because we have been part of this as musicians.”
According to him, “We are going to use that experience to sit down and look for something exceptional, somebody that is very talented. That would not be so difficult but managing the parents’ emotion could pose a bit of challenge.” He added “eventually everybody will be happy, there is surely going to be a winner, the children and parents will all enjoy it.”
To participate, Brand Manager, Oluwaseun Ayeni said “All the parents need to do is to purchase the Cussons Baby promo gift pack and enrol their toddlers at any of the registration points. There are two auditions and the first is happening on Friday and the next one is next week Thursday and then we will have a finale where the overall winner will emerge” she said. “The winner of the competition will be presented with N1million educational grant while several consolations prizes would be given out”.