Thirty days after the commencement of voting on the 2023 Consumers Value Awards voting portal for the best value for Money brand in fifty-two different categories, Dangote Cement leads the cement category with 50%, while Dangote Sugar lead with 74%, Reload Multivitamin lead multivitamin category with 45% and Mouka Form lead mattress category with 72%
Akonte Ekine, Chief Executive Officer/ Analyst of BrandXchange, said this year’s edition of the Consumers Value Awards is already in top gear with the number of respondents to the voting platform as well as positive comments from regulators such as the Nigeria Communications Commission and the Federal Competition and Consumer Protection Agency.
He further stated that two months of voting is on as the voting portal will close on 31st July 2023 for more consumers to validate their experiences with a vote for brands of value which signify’ s the quality of brand acceptance in the marketplace.
Over three hundred brands are listed for voting in fifty-two categories on the voting portals, and the last month of voting has shown the positions of brand performance.
Within the Vegetable oil category, Power Oil is leading with 75%, while in Energy Dinks, Custard and Cereal categories, Lucozade Boost 55%, Checkers 98%, and Kellogg’s Cornflakes 49% are leading.
The award is an initiative of BranXchange as one of its contributions to raising awareness for consumer satisfaction in the marketplace. The award will hold on 7th September 2023 at the Radisson Blu Hotel on Isaac John Ikeja.
Other categories leaders based on the one month of voting on the Consumers Value Awards portal are Guinness Stout 28%, Cocacola 51%, MTN 64%, Milo 74%, GTCO 32%, LG 65%, Chicken Republic 42%, Eva 28%, Spicy Biscuits 43%, DHL 81%, Jumia 93%, Bovas 45%, 5Alive 26%, Lagoon Hospital 73%, Leadway 61%, Read a Dream 32% ViVA 39% and Dano 56%
Also, Mobil Super 81%, Spectranet 33%, Knorr 61%, Lush 70%, Malta Guinness 43%,Dulux 68%, Apple 29%, Kuda 23%, Toyota 65%, Mr.Chef 80%, Indomie 88%, Gala 64% and Stanbic IBTC 38%
More consumers are to vote on the website for another two months, and we have written to all listed brands notifying them of the platform, nomination and the need for them to vote too.