The newly appointed Registrar/Chief Executive of Advertising Practitioners Council of Nigeria (APCON), Dr. Olalekan Fadolapo, who led a delegation from APCON and Brandmark Communications Limited to pay a courtesy call to the Director General of National Institute for Legislative and Democratic Studies (NILDS), Prof. Abubakar O. Suleiman, has disclosed that the apex regulatory body is exploring the opportunity to partner with the institute on legislative branding.

 The visit was to review the extent of progress made on the proposed collaboration by the two federal government agencies to further deepen democracy in Nigeria and legislative branding.

Other areas of mutual interest covered in their discussion includes re-branding and Integrated Marketing Communications support for the legislative arm of the government through the institute, IMC training and education etc.

In his address, the Director General, Abubakar Suleiman stated that NILDS is a capacity building and think tank organ for legislators in Nigeria and indeed the ECOWAS sub-region and beyond.He noted that the expansion of the mandate of the Institute has made it necessary for the institute to collaborate with Civil Society Organisations and other arms of government to further deepen democracy in the country.

Dr. Fadolapo while expressing his thanks to the Director General, Prof. Suleiman, noted the importance of the legislative arm of the government and the efforts of the Federal Government in establishing a positive and distinct reputation for trustworthiness and a positive set of valuesfor all government arms and agencies. The Registrar assuredthe Director General that APCON will do its best in providing IMC support to the institute and the legislative arm of the government.

The two institutions are currently working on an MOU and framework to define the scope and areas of mutual interest.

In attendance at the meeting were Head, Abuja Zonal Operations, APCON, Mallam Ahmed Yelwa, Head of Legal and Executive Assistant to the Registrar/Chief Executive, Mr.ChukwudiEzeaba, Mr. TundeAshaolu and Mr. ChidiebereOnwumereboth of Brandmark Communications Limited for APCON and Director, Special Duties,  Dr. AdeyemiFajingbesi, Director, Democratic Studies, Dr. AdewaleAderemi, Head, Bills and Legislative Drafting, Professor Yusuf Arowosaye, Acting Director, Training and International Cooperation, Hajia Amina Bibi-Farouk and Special Assistant to the DG on Administration, AlhajiSarafadeenAlabelewe for NILDS.