There is a new sheriff in town at the Glo creative and innovation department. The new man at the helms is Chuka Obi, who was recently appointed new director to oversee the unit by the foremost Nigerian telecoms brand, Globacom.
The Industry gathers that the new director responsibility is to manage creative works, strategy and innovate concepts that will enhance growth in the light green telecommunication brand..
Chuka came with lots of work experience in various creative functions which are music & sound design, graffiti artist, art director, illustration and music, sound design and copy writing with different leading brands.
Prior to him joining Insight Publicis, Chuka was the Executive Creative Director at DDB Lagos and before that he worked at Literamed Publications as an Illustrator/Creative from 2005 to 2007. He also joined SO &U Saatchi & Saatchi as Copywriter/Art Director from 2008 to 2010.
He was promoted as the Associate Creativity Director at DDB Lagos in 2013 and in 2015, he was appointed Creative Director and also in 2016 he was promoted again as Executive Creative Director of the agency.
Obi did ad campaigns for MTN, Interswitch, Absolut Vodka, Chivas, Fidelity Bank, Mansard Insurance, Mouka, Knorr, Royco, Lipton, Guinness, Malta Guinness, GTAssur/AXA Mansard, Wrigley’s, Oando, P&G, Interswitch, Verve, Quickteller, Golden Penny, Wakanow, Johnnie Walker, Pepsi, Star, Heineken, Maggi and many more.
He was the brain behind the famous MTN Saka “I Don Port” advert when he was at DDB Lagos as Creativity Manager. He also worked on others award-winning advert campaigns for MTN Nigeria, Unilever, Fidelity Bank, FCMB, P&G, McVitie’s, Wrigleys and many more.